Marketing plan

Recession Risk Ahead? Keep talking.

Financial gatekeepers are growing alert to the possibility of a recession. A major warning sign is something called a ‘flattening yield curve.’  Per Barron’s: “Last week, the gap between two- and 10-year Treasury notes was 0.34…
lead generation

How to Generate Leads Through Content Marketing

Not long ago, generating leads meant cold calling and networking at events. Today, just the mention of cold calls will send a chill up the spines of marketers who remember their days on the phone. You were hung up on and called names by…
star wars

May the Force Be with Your Message

One thing our clients request is messaging for their new product, service or program.  We go through our careful process to come up with an alluring yet precise value proposition aimed at their target market.  All messaging then ties carefully…
smartphone and laptop with coffee cup

3 Simple Tips to Work from Home

Whenever I tell someone that I work from home, the response is always one of two things: “Wow, that’s so awesome – I would love to work from home” or “That’s cool, but I don’t think I could do it”. Those who think it’s…
young businessman with a red tie shouting furiously at his mobile phone

Stop the Annoying Robocall

Robo, scam, and spam calls are on the rise and it doesn’t appear they will stop any time soon. According to statistics provided by YouMail, 3.4 billion robocalls were placed nationwide in April 2018. That is up significantly from just four…
customer loyalty strategy

Using Great Customer Service as a Means of Differentiation in an Increasingly Commoditized World

Over the last decade, we’ve all experienced the increased automation of customer service, from telephone/online banking, to technical support, to checking in or out of hotels. The list is endless. We’ve also seen an increased emphasis…
smiling volunteer group

Ideba Gives Back: Foundation for Sustainable Families

Two weeks ago, we got the whole Ideba team together in Tampa, Florida to visit the Foundation for Sustainable Families. If you’ve been following us on Twitter or LinkedIn, you probably know that this year, we’re supporting this Foundation…
human and robot shaking hands

Expanding Your Horizons – and Taking Your Job

Suddenly, every company seems to have mastered AI. Judging from their marketing, you’d expect sentient robots scurrying about making all their products bigger, faster, and more personalized; making every business more profitable, efficient,…
android head made of small pieces

Finding the Intelligence in the Machine

I usually stand alone when I proclaim how much I loved The Lawnmower Man, the 1992 film based on a Stephen King short story.  Despite it getting a 42 metascore from Metacritic, it was a seriously important film for me.  It proceeded other…