Students on Fyre

Of all the things that the news cycle has brought us in the turmoil of the past few years, nothing has sucked me in more than the Varsity Blues College Entry Fraud scandal.  Maybe because I was angry at hearing from first grade that my…

Personality Matters More…

Like many people I know who work in marketing and sales, my guilty pleasure is watching episodes of Shark Tank online. This is a reality TV show where entrepreneurs make presentations to a panel of business personalities with the hope of getting…

Tracking the Political Hot Spots

When we extract customer impressions of our client’s products and services, we embrace the beauty of meaningful data.  Similarly, as conversations turn to politics – as they oftentimes do in today’s contentious times – sources of…