Breaking Barriers Together: An Evening with First Officer Anastasia Messmore

Last week, I had the privilege of gathering with colleagues and friends for an Ideba Women's Dinner in Atlanta, featuring guest speaker First Officer Anastasia Messmore. Sitting at the table was inspiring. Here we were, a group of women with…

Reddit, Research, and the Rise of Unconventional Information Sources

When was the last time you Googled a company? Probably sometime within the last week. There are approximately 99,000 Google search queries every second (SEO.AI). Google and other internet sources are a prominent way for individuals to get all…

Sampling Bias in Market Research: Are You Asking the Right People?

In a previous post, I discussed how the subjectivity of 1-10 scale ratings can impact customer satisfaction insights. But understanding how people respond is only one part of the challenge. It’s not just about how people respond — it’s…

What’s Changing in Business Research? The Biggest Shifts in 2024

Every year, Ideba digs into what drives customer satisfaction, deal wins, and losses. The trends tell us a lot about what businesses are getting right and where they’re falling short. In 2023, customers valued expertise, client service,…

Hospitality Mindset Helps Improve Service

Hospitality and customer service go hand in hand – both focus on creating positive, memorable experiences for customers. While customer service addresses needs and resolves issues, hospitality takes it a step further by making customers feel…

Some things money can’t buy.

If you’ve read enough Ideba blog posts or interacted with the team often, you’d likely have heard how Ideba was started not to make money, but to make a difference in the world. A bold statement for a small business, but change happens one…

Leading through change

Despite its award-worthy performances, the Bob Dylan biopic (A Complete Unknown) failed to land any Academy Awards at this year’s Oscars ceremony. Nevertheless, let’s recall Bob’s iconic song "The Times They Are A-Changin'" today, as…

Success drives motivation

Through self-reflection, it’s been my longstanding opinion that a top motivator for accomplishing goals and objectives is success, in small measure, while working toward a larger goal. All it can take is a bit of traction to spark inspiration…

Marketing lessons from the ski hill: Overcoming the fear of trying something new

As someone who has lived most of my life in close proximity to some of the best ski hills in North America, people were always shocked to learn I didn’t know how to ski. Three years ago I decided enough was enough and I had my life-long skier…