Ideba’s creative team loves to help our clients share their offerings in creative and engaging ways. Instead of telling potential customers how you can help them, let your past customers share what they gained by using your products or services.…
https://idebamarketing.com/wp-content/uploads/2021/06/interview_t20_pRjrJ1.jpg7031055Jenna Whelanhttps://idebamarketing.com/wp-content/uploads/2016/03/IDEBA_LOGO_125x49.pngJenna Whelan2021-06-14 13:19:512021-06-14 13:19:53Promoting Customer Success with Videos
As part of the creative team here at Ideba, I get to wear many hats to help deliver creative solutions for our clients. Out of all the myriad ways we help them succeed, branding and more specifically logo design top my list of rewarding challenges.
What…
https://idebamarketing.com/wp-content/uploads/2021/06/logo-goes-here-blog.png11351709Jenna Whelanhttps://idebamarketing.com/wp-content/uploads/2016/03/IDEBA_LOGO_125x49.pngJenna Whelan2021-06-08 07:31:262021-06-08 07:31:27A Logo is Worth a Thousand Words
Seems like the customer was always right, after all. Innovation doesn’t start with brainstorming in a small room of executives, it starts with unmet needs in the market, then delivering solutions that meet or resolve customer needs. How do…
https://idebamarketing.com/wp-content/uploads/2021/06/startup-life-people-working-at-startups-technology-companies-developers-innovative-products-business_t20_1Qv3BY.jpg6901035Jenna Whelanhttps://idebamarketing.com/wp-content/uploads/2016/03/IDEBA_LOGO_125x49.pngJenna Whelan2021-06-01 09:42:472021-06-01 09:42:49Engage Your Customers; Unlock Your Future Potential
Qualitative research is an effective means of collecting information from clients and prospects through questioning and conversation by an unbiased third party, providing depth, breath, and insight. The extent to which, could never be captured…
https://idebamarketing.com/wp-content/uploads/2021/05/selective-focus-of-miniature-typewriter-magnifying-glass-gold-alphabet-beads-and-a-piece-of-paper_t20_wLGzKz.jpg6781014Jenna Whelanhttps://idebamarketing.com/wp-content/uploads/2016/03/IDEBA_LOGO_125x49.pngJenna Whelan2021-05-24 11:07:122021-05-24 11:07:13You Won’t Know If You Don’t Ask
Primary research is defined as research in which investigators collect data directly, instead of relying on data from previous research.
Ideba does a significant amount of primary research for clients, but I always wonder why more clients…
https://idebamarketing.com/wp-content/uploads/2021/05/personal-data-gathering-surveillance-password-leakage-spying-draining-privacy-confidentiality_t20_nLKV1A.jpg6551034Jenna Whelanhttps://idebamarketing.com/wp-content/uploads/2016/03/IDEBA_LOGO_125x49.pngJenna Whelan2021-05-18 08:20:242021-05-18 08:28:55Why Aren’t You Doing More Research?
Creating a competitive marketing advantage is not easy. It's hard for a CMO to evaluate the marketing hoopla, innovative new technologies and disruptive marketing chatter that saturate the industry today. Navigating the complexity of expanding…
When you think about training, it should be a “must have” for all organizations. But to what extent does training become a competitive differentiator? Basic technical training is what I would consider critical. Equally, service training…
https://idebamarketing.com/wp-content/uploads/2021/05/success-teamwork-training-knowledge-cooperation-together-business-research-executive-professional_t20_QznvyE.jpg6431056Jenna Whelanhttps://idebamarketing.com/wp-content/uploads/2016/03/IDEBA_LOGO_125x49.pngJenna Whelan2021-05-04 06:10:112021-05-04 06:10:12Why Training Can Be a Competitive Differentiator for You
When Ideba was founded in 2010, we had three service offerings: qualitative VOC research, design/copywriting, and marketing consulting. In years one through eight, our services evolved… adding quantitative research, CSAT, Win/loss, analytics,…
https://idebamarketing.com/wp-content/uploads/2021/04/leadership-skills-business-organizational-startup-management-development-investment-climate_t20_7WbaWZ.jpg6781050Jenna Whelanhttps://idebamarketing.com/wp-content/uploads/2016/03/IDEBA_LOGO_125x49.pngJenna Whelan2021-04-27 07:50:002021-04-27 07:51:08An Ever Evolving Role at an Ever Evolving Company
Over the past 12 months, Ideba has seen a significant increase in the volume of qualitative win/loss research, with CROs and executive leadership looking for an unbiased, third-party perspective into why their company is winning and losing…
https://idebamarketing.com/wp-content/uploads/2021/04/qualitative-research-research-conducted-through-interviews-focus-groups-and-other-forms-of_t20_2WrWLP.jpg718957Jenna Whelanhttps://idebamarketing.com/wp-content/uploads/2016/03/IDEBA_LOGO_125x49.pngJenna Whelan2021-04-22 06:29:062021-04-22 06:29:08Top 10 Lessons Learned from Win/Loss Research in Q1, 2021
Ideba held its first QBR of the year last week, and while we were reviewing all the great work for our clients, it got me thinking about the mechanics of our team.
As it stands now, Ideba is made up of eight full-time employees, multiple…
https://idebamarketing.com/wp-content/uploads/2021/04/animal-nature-nature-beauty-in-nature-holding-green-balance-teamwork-teamwork-teamwork-formation_t20_vjRmop.jpg384576Jenna Whelanhttps://idebamarketing.com/wp-content/uploads/2016/03/IDEBA_LOGO_125x49.pngJenna Whelan2021-04-20 07:26:462021-04-20 07:26:47The Whole is Greater than the Sum of its Parts
Promoting Customer Success with Videos
A Logo is Worth a Thousand Words
Engage Your Customers; Unlock Your Future Potential
You Won’t Know If You Don’t Ask
Why Aren’t You Doing More Research?
Evaluating Hoopla
Why Training Can Be a Competitive Differentiator for You
An Ever Evolving Role at an Ever Evolving Company
Top 10 Lessons Learned from Win/Loss Research in Q1, 2021
The Whole is Greater than the Sum of its Parts