An easy way for you to give back and make a difference in ways you’ll never know.

I often get emails or questions from people wanting to give back at their place of work, and not knowing where to start. During @ideba’s Annual Business Review last year, we sent $75 VISA gift cards to 75 clients, for them to hand out…

The Bouba/Kiki Effect: Understanding the Relationship of Sound and Meaning

Bouba and Kiki are two words invented by the German psychologist, Wolfgang Kohler, in his late 1920’s research exploring the connection between sound and meaning. Participants were asked to match two abstract shapes with two made-up words…

Shared experiences – still a staple to our culture?

Two events in the world of sports last month prompted me to think about the role shared experiences play in our lives, and specifically in a remote work environment these days. The first was the release of Super Bowl ads (in full or as teasers)…

Finding Flow

I’ve been thinking a lot about peak performance lately, and not just because my Philadelphia Eagles lost the Super Bowl after the entire pregame broadcast team picked them to win. I promise, I’m going to stop talking about this… eventually. We…

Decisions That Impact Those Who Matter Most

One of the things I love about Ideba and our team is a unified commitment to giving back. Everyone has their own way of giving back on their own, but whenever we are together as a group, the desire to help others is unmatched. As we plan…

Back to Beyond – Defeating the ordinary in film, now and then

We didn’t have Marvel movies when I was growing up. Via TV, we were still fed a steady diet of Hollywood’s Golden Age, watching Bogart, Cary Grant, Bette Davis, Barbara Stanwyck and the rest dance to the tunes of screenwriters like Raymond…

Tell The Truth, But Make It Fascinate

While getting my degree in advertising at Portland State University, professors encouraged students to do a lot of extracurricular reading – and provided recommendations. The ones I remember enjoying most were: Lovemarks, How to Talk to Anyone,…

Self-Care: Overstated and Underutilized

Now that we are sitting in this “post-pandemic” world, it’s easy to see the level of burnout across the workforce. Having previously worked at a medical institution, the burnout was glaringly evident. If not addressed, burnout can affect…

Let Technology Get Back Again

If I were alive in the early 20th century, I would have had the opportunity to witness firsthand some of the transformative technologies that impacted our world then. And to watch the complaints and the praise by the masses. Let’s attempt…

Are you making a BIG mistake in times of economic uncertainty?

During uncertain economic times, it’s easy to cut Marketing budgets, prioritizing new customer acquisition over what you invest in current customers – the most important people in your world. If you nurture and serve your current customers…