Dedicated

When asked to describe Ideba in one word, I chose the word “dedicated” for two-fold reasons. Dedicated to our clients I have worked at Ideba for almost eight years and have never once experienced our leadership team, advisory board,…

Informed | Turning Data into Insight

As part of our Customer Satisfaction, Voice of the Customer and Win/Loss research we almost always ask our interviewees to describe organizations in one word. Recently our team was asked to flip the magnifying glass around and describe Ideba…

Sleep App-nea?

Are you an avid sleep tracker? I don’t mean keeping a dream journal on the nightstand, but rather using an app on your phone to track your sleep habits. Sleep tracking apps have gained significant popularity over the past couple of years.…

An innovative way to promote innovation using PR

I was flying Lufthansa this past weekend – and this article/video caught my eye – showcasing BMW and Lufthansa’s collective effort to promote the BMW iNEXT car. The video is promoting a press tour for its new concept. The BMW Vision…

Take the Time, Invest in Training

Training is fundamental for any business regardless of size or industry. Unfortunately, so many companies have opted for the ‘sink or swim’ option, since they have a hiring need and want someone to come in and hit the ground running.…

Do that. No, don't do that

I have learned to largely ignore headlines about the latest study proving that “X” is actually bad for you or that you should never do “Y”.  And for good reason: I’ve grown sick of seeing a subsequent study that claims to prove…

Wingsuit Customers

As we fast approach the era of low friction and personalized customer interactions, businesses are facing shifts that have dramatic impact on their operational models.  The sweet collision of user expectations and technology doesn’t allow…

Big Brother Is Not Winning

Are you someone who leans toward “ownlife?” Perhaps you are perpetrating a “thoughtcrime?” Questions you’d ask yourself in the world of Big Brother in George Orwell’s 1984.  These propaganda terms helped influence the minds of the…

Capitalize on Your Successes

Most readers have heard the inspirational proverb that people attain success when they stand up more times than get knocked down: “fall down seven times, get up eight." We also often hear that failure is a part of life and we can always try…

Building Your Network through Relationships

Everyone recommends networking as the key to starting your career, advancing in your career or building a loyal customer base. In fact, around 80% of job opportunities are found through networking. As for myself and all the other introverts…