How to Generate Leads Through Content Marketing

Not long ago, generating leads meant cold calling and networking at events. Today, just the mention of cold calls will send a chill up the spines of marketers who remember their days on the phone. You were hung up on and called names by…

May the Force Be with Your Message

One thing our clients request is messaging for their new product, service or program.  We go through our careful process to come up with an alluring yet precise value proposition aimed at their target market.  All messaging then ties carefully…

3 Simple Tips to Work from Home

Whenever I tell someone that I work from home, the response is always one of two things: “Wow, that’s so awesome – I would love to work from home” or “That’s cool, but I don’t think I could do it”. Those who think it’s…
young businessman with a red tie shouting furiously at his mobile phone

Stop the Annoying Robocall

Robo, scam, and spam calls are on the rise and it doesn’t appear they will stop any time soon. According to statistics provided by YouMail, 3.4 billion robocalls were placed nationwide in April 2018. That is up significantly from just four…

Using Great Customer Service as a Means of Differentiation in an Increasingly Commoditized World

Over the last decade, we’ve all experienced the increased automation of customer service, from telephone/online banking, to technical support, to checking in or out of hotels. The list is endless. We’ve also seen an increased emphasis…

Ideba Gives Back: Foundation for Sustainable Families

Two weeks ago, we got the whole Ideba team together in Tampa, Florida to visit the Foundation for Sustainable Families. If you’ve been following us on Twitter or LinkedIn, you probably know that this year, we’re supporting this Foundation…

Expanding Your Horizons - and Taking Your Job

Suddenly, every company seems to have mastered AI. Judging from their marketing, you’d expect sentient robots scurrying about making all their products bigger, faster, and more personalized; making every business more profitable, efficient,…

Finding the Intelligence in the Machine

I usually stand alone when I proclaim how much I loved The Lawnmower Man, the 1992 film based on a Stephen King short story.  Despite it getting a 42 metascore from Metacritic, it was a seriously important film for me.  It proceeded other…

Staying Trendy

Although I’ve been a geek and early adopter since the 80s of all things tech, I admit to having trouble staying on top of what’s trendy.  So, if you’re young, hip and have a great network of trendy friends, you can pretty much stop reading…

Ownership is the First Step to Resolution

A common complaint voiced by customers dealing with a company’s support team is that they don’t feel that anyone has fully taken ownership of their issue. In our work with clients as well as my experiences in dealing with companies as a…