Bethlehem – The Christmas City

With the kickoff of the winter holiday season, I am drawn to tell you a story about the town I grew up in – Bethlehem, PA, also known as Christmas City USA. On December 24, 1741, the Moravians, who had settled between the Leigh River and…

Learning from Industry Experts – Marketing

Having recently participated on a panel for my alma mater (PSU – Go Vikings!) as part of their career services initiative, I wanted to pull together important areas discussed by marketing experts on landing a job out of college. These…

The Video Lesson We Learned During COVID

With stay-at-home orders and a pandemic threatening us all, some of the usual tools of marketing were suddenly out of reach. Sales meetings, corporate events, conferences and exhibitions—they were all off the table.   A lot of…

Pretending to Invent More Things

One of the most exciting things the past few years is undoubtably the NFT market. This is because we are watching it happen. It is the wild west, being shaped and defined by the creators and communities as we get to watch. This is the mid-90’s,…

Scholarships for Students in Uganda

Since the day I started working with Ideba, I’ve been fascinated by our ability and the ways in which we give back. Uganda has always been a special place, and we’ve done a lot to support people there including a local school, students…

Giving Employees the Latest Tech to Do Their Job

Prior to starting Ideba, I worked at a consulting firm in the Puget Sound area iSoftStone – a company founded by two former Microsoft executives. I was always impressed by their desire to provide employees the latest tech, including a…

Networking – The Real Key to Success

I’ve been thinking a lot about Christina’s blog from last week. It’s fitting that she and I are joining the Ideba team at roughly the same time, and not just because we both live in Pennsylvania. Last week Christina talked about what…

A Life of Science to a Life of Business

It was a sunny day on May 4th when I walked across the stage during my college graduation. Receiving my degrees, one in neuroscience and the other in psychology, meant that the next door in my career was finally open. My hopes were high to…

Taskmaster – Where Nonsense and Strategic Thinking Co-Exist

There’s nothing better than finding a new TV show and realizing there are already multiple seasons available because you were late to the party. I recently came across a British reality TV show, called Taskmaster. The show includes the Taskmaster,…

A Day in the Life of a Truck

The rise of low-code software gets a lot of attention, and deservedly, for opening accessibility to familiar tools to create friendly and connected apps.  But often overlooked are the platforms that have empowered user customization for…