a gray whale jumping out of the ocean on a beautiful day

Sometimes you just have to stop and look for whales

Over the past couple weeks, I have found myself checking my Facebook…
Astronaut standing on the moon and looking at earth

Is your customer research giving you the full picture?

CSAT programs are one of the most effective ways to measure customer…
Confident, professional woman holding laptop and looking to her right

When “What next?” finally arrives

For as long as I can remember life was measured in school years.…
Two lines of people flowing past a business person in the middle.

AI shouldn’t be your strategy. Your customers should be.

The big promise  Last week, someone told me, “AI is going…
Late students with backpacks running up the stairs to school

The story behind the numbers: Rethinking school absenteeism

I’d be lying if I said that my two teenagers are always on…
Illustration of a female owner walking a dog in an urban setting

What a doberman taught me about slowing down to go faster

Birdie, my rescue Doberman, has two speeds: slow and slower.…
Hand made of connected points holding a triangle warning sympbol

Customer service misses for premium brands – and how AI can help 

In the past few weeks, I have noticed a number of "customer service…
Trendy young woman looking into the distance

The Cinderella effect: What underdog teams teach us about authentic brands

One of the most exciting parts of March Madness isn’t just…
Eggs outfitted to look like punk rockers

Is marketing becoming a joke?

One thing I’ve noticed about my generation is that almost everything…

Ideba is a consulting, research and creative firm focused on providing measurable benefits to our clients while creating positive change in the communities in which we do business. We do not define our success principally on the bottom line, but on the success we create for our customers.

Contact us SVG Image
Read our blog

Your customers don’t just want data. They want direction.

SVG Image

©2026 Ideba. All rights reserved.     Privacy Policy