The beautiful chaos has given us some entertainment the past few weeks. Some of my favorite stories:

Grifters gonna grift-the fraud of FTX and over a million customers left hanging. https://www.bbc.com/news/technology-63624894Not many people like Zuck’s version of the metaverse. Shocking, I know. But hey, Roblox is rocking over 200 million…

Teamwork Makes the Dream Work

Thanks to the efforts of long-time client Mark Romano, five of the Ideba team were able to join in Hurricane Ian clean-up efforts this past weekend, in Ft. Myers, FL. We were also fortunate to be joined by Stacy Lutz from Syntellis, who showed…

The Importance of Financial Literacy

With the current state of the stock market, I’ve been thinking a lot more about financial portfolios and my overall understanding of personal finances. Growing up and working part-time jobs, I learned to manage money but on a much smaller…

Company Culture Matters

I often get asked what drives our culture, and it’s a combination of our three guiding principles, and six maxims; developed after being inspired by the Nike Maxims. These have all stood the test of time, in concert with our focus on giving…

Know Your Strengths

"I believe surprises are great when they're planned ahead of time." I laughed the other day when this statement popped up during my HIGH5 personality test. I appreciate that “surprises” by definition are spontaneous and therefore…

The Many Faces of Management

“I’ll manage” is a common phrase nowadays; it means an unanticipated or ‘less than ideal’ scenario will be handled with limited resources (things, people, time, etc.). While this response often carries a negative connotation, it prompts…

Money CAN Buy Happiness

I often hear the phrase, “money can’t buy happiness.” Generally, people who disagree with this statement are likely to define or base their happiness on the quantity/qualities of their material possessions. As someone who dreams of one…

If You Want People To Do Something, Make It Easy

It’s been said that if you want people to do something, make it easy. Which is fabulous advice and an effective truth that I try to leverage from day to day. In economic terms, some companies have turned to tracking and creating metrics…

It’s Time for Product Roadmap 2.0

Ideba provides win/loss, CSAT, and voice of the customer research for clients. Additionally, our creative group is tapped to refine organizations’ product roadmap. This provides an opportunity to examine the nexus between customer needs,…

The Value of Human Imagination in a World of AI

Marketers are often the ones tasked with thinking up the "next big thing." But in a world where artificial intelligence can generate new ideas and products, what is the value of human imagination? Let's explore this question and its implications…