rowers synchronized

Evolving with the Times, and Breaking the Status Quo

It’s hard to believe the year is half way over, but here we are. The first half of 2021 has been a whirlwind to say the least. Thankfully we have managed to stay busy, bringing in new clients and evolving with existing ones. I attribute that…
sprouting plant

A Changing Family Dynamic – wise words from two great bosses

The best piece of business advice I ever received was from @Andersbrown, a former Microsoft employee, and one of the founders at a former employer, Akona Systems. A super smart, highly engaging guy, from whom I learned a tremendous amount. His…
video interview

Promoting Customer Success with Videos

Ideba’s creative team loves to help our clients share their offerings in creative and engaging ways. Instead of telling potential customers how you can help them, let your past customers share what they gained by using your products or services.…
Times Square ad

A Logo is Worth a Thousand Words

As part of the creative team here at Ideba, I get to wear many hats to help deliver creative solutions for our clients. Out of all the myriad ways we help them succeed, branding and more specifically logo design top my list of rewarding challenges. What…
clapping for business leader

Engage Your Customers; Unlock Your Future Potential

Seems like the customer was always right, after all. Innovation doesn’t start with brainstorming in a small room of executives, it starts with unmet needs in the market, then delivering solutions that meet or resolve customer needs. How do…