Bethlehem – The Christmas City

With the kickoff of the winter holiday season, I am drawn to tell you a story about the town I grew up in – Bethlehem, PA, also known as Christmas City USA. On December 24, 1741, the Moravians, who had settled between the Leigh River and…

Learning from Industry Experts – Marketing

Having recently participated on a panel for my alma mater (PSU – Go Vikings!) as part of their career services initiative, I wanted to pull together important areas discussed by marketing experts on landing a job out of college. These…

The Video Lesson We Learned During COVID

With stay-at-home orders and a pandemic threatening us all, some of the usual tools of marketing were suddenly out of reach. Sales meetings, corporate events, conferences and exhibitions—they were all off the table.   A lot of…

Pretending to Invent More Things

One of the most exciting things the past few years is undoubtably the NFT market. This is because we are watching it happen. It is the wild west, being shaped and defined by the creators and communities as we get to watch. This is the mid-90’s,…