![three sprouting plants](https://idebamarketing.com/wp-content/uploads/2019/07/iStock-956366756-495x400.jpg)
Growth
Considering the increasing importance of culture in the workplace, picking “Growth” as the one word that describes Ideba was a fairly easy choice.
Growth from a professional perspective – growing as a team and as a company; as…
![hands reaching in](https://idebamarketing.com/wp-content/uploads/2019/07/iStock-1093935162-495x400.jpg)
Supportive
As you’ve probably been reading, everyone at Ideba has been posting a blog of the one word that represents Ideba, from their point of view. When I was asked to come up with my one word, “supportive” immediately came to mind. This for…
![five stars](https://idebamarketing.com/wp-content/uploads/2019/07/iStock-1029077200-495x400.jpg)
Service serving the work
I have not spent my career in customer-facing positions. Far from it. I have always lurked behind-the-scenes where the ‘better mousetraps’ are built. It’s always been someone else job to present those mousetraps to the world.
When…
![hands holding a globe](https://idebamarketing.com/wp-content/uploads/2019/07/iStock-1067682380-495x400.jpg)
Citizen
I casually asked my eight-year old what “Citizen” meant. He answered with “A person who is good to other people in the city.” I challenged him a bit on if someone was travelling, and in another city, how could someone still be…
![hands pile in together](https://idebamarketing.com/wp-content/uploads/2019/07/iStock-1016780008-495x393.jpg)
Ideba in One Word: Unity
When asked for one word that describes the company hosting this blog, Ideba, one word came to mind: Unity.
Webster defines unity in a few subtly different ways as:
Definition 1: the quality or state of not being multiple: ONENESS
…