The Love of February

With the rise of esports, which is on track to be the second most watched professional sports league (behind the NFL), a new service, Juked, gives you a comprehensive listing of live and upcoming esports events.  And if you thought…

Trends to Watch This Election Season

During customer research projects at Ideba, we consistently find trends.  The aggregate data we collect from customer interviews gives us first-hand accounts of what they’re thinking enabling us to find accurate inclinations. However, trends…

The Other, Smaller Internet

There was a funny meme going around online with a picture of someone on their cellphone, and a question written across it, “do you ever get bored with the internet and then grab your phone to see what the other, smaller internet is up…

Celebrating Ideba's 10th-Anniversary the Best Way Possible

Well, I guess we’re not a start-up anymore! As a business owner, I often get asked “how’s business”. Most would respond with “great” (sometimes even if it’s not…). Others would answer, “great, revenue’s up”, or…