young businessman with a red tie shouting furiously at his mobile phone

Stop the Annoying Robocall

Robo, scam, and spam calls are on the rise and it doesn’t appear they will stop any time soon. According to statistics provided by YouMail, 3.4 billion robocalls were placed nationwide in April 2018. That is up significantly from just four…

Using Great Customer Service as a Means of Differentiation in an Increasingly Commoditized World

Over the last decade, we’ve all experienced the increased automation of customer service, from telephone/online banking, to technical support, to checking in or out of hotels. The list is endless. We’ve also seen an increased emphasis…

Ideba Gives Back: Foundation for Sustainable Families

Two weeks ago, we got the whole Ideba team together in Tampa, Florida to visit the Foundation for Sustainable Families. If you’ve been following us on Twitter or LinkedIn, you probably know that this year, we’re supporting this Foundation…

Expanding Your Horizons - and Taking Your Job

Suddenly, every company seems to have mastered AI. Judging from their marketing, you’d expect sentient robots scurrying about making all their products bigger, faster, and more personalized; making every business more profitable, efficient,…

Finding the Intelligence in the Machine

I usually stand alone when I proclaim how much I loved The Lawnmower Man, the 1992 film based on a Stephen King short story.  Despite it getting a 42 metascore from Metacritic, it was a seriously important film for me.  It proceeded other…

Staying Trendy

Although I’ve been a geek and early adopter since the 80s of all things tech, I admit to having trouble staying on top of what’s trendy.  So, if you’re young, hip and have a great network of trendy friends, you can pretty much stop reading…

Ownership is the First Step to Resolution

A common complaint voiced by customers dealing with a company’s support team is that they don’t feel that anyone has fully taken ownership of their issue. In our work with clients as well as my experiences in dealing with companies as a…

Things That Make You Say "Wow!"

As a market researcher, I am thrilled when trends and dynamics emerge after interviewing people. You know you’re beginning to uncover objective findings when the same feedback – good, bad or indifferent – is cited repeatedly by unrelated…

An Important Question for all CMO’s

Who is more important to you? Your current customers OR your prospective customers? A second question for you… Who is more important to you? Your current customers OR your prospective customers … as measured by the percentage of dollars…
jet plane in the sky flying from city

Flying the Friendly Skies

I’ve been on planes more this year than I have any other year so far. I’ve learned what to love and what not to love about traveling. I try to be efficient and think I have my traveling ways down to a science (for the most part). I’ve…