Savoring August

I am not one of those people who eagerly anticipates fall. Summer is my season. I am my happiest self between June and September. When I lived in the Caribbean, coworkers and friends who had moved to St. Thomas from somewhere with seasons would…

Three Things Guaranteed to Make You Smile

One month and two days ago, I left the USA for a two-month, summer long trip across Europe. When I left on June 24th, the only plans I had were my one way ticket to Scotland and to meet up with my family in Greece on July 18th. During those…

Writing from Scratch

I was an extremely anxious writer growing up for two reasons: my thoughts would race through my mind too fast for me to translate into complete sentences, and I never felt as if my work was truly done. I grew up learning and speaking two languages.…

The High School Experience in Hindsight

The good ol’ American high school experience doesn’t solely constitute cheerleaders and school formals and Friday night lights (granted, the latter took up an unimaginable amount of time), rather, it is a time to better cultivate one’s…

Can Advertising Make Everything Free?

I may be late hearing about this organization called FreeWater ("The World's First Free Beverage Company"), but upon learning of them I was dropped into an existential black hole where, for a moment, everything I had once thought about consumerism…

Summer is Here… Start Your Day with a Smile

Today marks the official start to summer. I am lucky enough to live in a small beach town in New Jersey (as non-locals call it “The Jersey Shore”). As the sun starts to rise earlier and earlier, I find it much easier to wake up and get…

Know What Your Customers Expect from Your Solutions — and Your Company

Judging from the customer satisfaction score (CSAT) and voice of the customer (VOC) research Ideba regularly conducts, customer expectations seem to be funneling into two main categories. The categories define what customers expect from the…

Returning to In-Person Conferences

I had the chance to visit the RSA Security Conference yesterday at the Moscone center in San Francisco. Yes, it has been a while. But everyone there was returning with enthusiasm. The booth designs were brimming with energy and ideas. The hosts…

Lack of an Agenda

As we continue to operate in a mostly virtual work environment, Zoom calls are still alive and well. As a matter of fact, I’d argue that we have far too many Zoom calls. If everyone was back in physical offices, there wouldn’t possibly…

Do You Believe?

OK, that’s a question we often think of during the Holiday season, and many of us think back to early childhood years, when Santa was very real. In the last few weeks, I’ve reflected the importance of “belief” for a whole different…