Service serving the work

I have not spent my career in customer-facing positions. Far from it. I have always lurked behind-the-scenes where the ‘better mousetraps’ are built. It’s always been someone else job to present those mousetraps to the world. When…

Citizen

I casually asked my eight-year old what “Citizen” meant.  He answered with “A person who is good to other people in the city.”  I challenged him a bit on if someone was travelling, and in another city, how could someone still be…

Ideba in One Word: Unity

When asked for one word that describes the company hosting this blog, Ideba, one word came to mind: Unity. Webster defines unity in a few subtly different ways as: Definition 1: the quality or state of not being multiple: ONENESS …

Dedicated

When asked to describe Ideba in one word, I chose the word “dedicated” for two-fold reasons. Dedicated to our clients I have worked at Ideba for almost eight years and have never once experienced our leadership team, advisory board,…

Informed | Turning Data into Insight

As part of our Customer Satisfaction, Voice of the Customer and Win/Loss research we almost always ask our interviewees to describe organizations in one word. Recently our team was asked to flip the magnifying glass around and describe Ideba…

Sleep App-nea?

Are you an avid sleep tracker? I don’t mean keeping a dream journal on the nightstand, but rather using an app on your phone to track your sleep habits. Sleep tracking apps have gained significant popularity over the past couple of years.…

An innovative way to promote innovation using PR

I was flying Lufthansa this past weekend – and this article/video caught my eye – showcasing BMW and Lufthansa’s collective effort to promote the BMW iNEXT car. The video is promoting a press tour for its new concept. The BMW Vision…

Take the Time, Invest in Training

Training is fundamental for any business regardless of size or industry. Unfortunately, so many companies have opted for the ‘sink or swim’ option, since they have a hiring need and want someone to come in and hit the ground running.…

Do that. No, don't do that

I have learned to largely ignore headlines about the latest study proving that “X” is actually bad for you or that you should never do “Y”.  And for good reason: I’ve grown sick of seeing a subsequent study that claims to prove…

Wingsuit Customers

As we fast approach the era of low friction and personalized customer interactions, businesses are facing shifts that have dramatic impact on their operational models.  The sweet collision of user expectations and technology doesn’t allow…