Brave New Virtual Reality World

In the world of marketing, we’re perpetually evolving our capabilities to deliver cutting edge media formats that our clients require to be competitive. One area of preparation over the past 4 years has been VR: including Virtual Reality,…

Shameless Product Placement in Pop Music Videos

I love pop music videos because they serve one purpose for the industry: to shamelessly advertise musicians and sponsored products through vivid colors, rapid movement, and stimulation of basic human instincts. I love that they appear stupid…

New Year’s Resolutions? There’s an App for That.

We’ve all been there. It’s the start of another year and you’ve made another New Year’s resolution. You tell yourself that it won't be like the previous year's resolutions where you forgot about it after a week or two or you weren’t…

Mentorship

I recently had the opportunity to engage in an in-depth discussion with several women who have leadership roles at their respective companies regarding a variety of topics. During the discussion, the subject of mentorship was brought up. Many…

I believe in Santa

Let’s be honest… there’s a lot of crap going on in the world today. No-one likes the rat-race. And in a world where politics often trump logic and doing the right thing, life can be tiring at times. Which brings me to Santa and…

Are You Distracted?

I am not a fan of driving, so I personally try to avoid it. It has nothing to do with my own driving, but it’s really because of other people on the road. As a passenger I’m constantly looking out the window at other drivers. The sad reality…

Fire

You wake up. You eat your breakfast, read some news. Time comes to take your dog for a walk. You leash him up and march out on a nice cool, sunny morning, down a winding hilly road of native pines and shrubs. You pass a neighbor walking…

Getting off this Rock

Congrats to the amazing NASA team for landing a new rover on Mars Monday. The successful landing was filled with so much tension, like their calculations were off and it would fail in the last seven minutes. Would love to have compared that…

Personalized Tech: Great When It Works

There is nothing better than trying out new technology and having it transform the way you were consuming a service.  For example, I stumbled across this list of Netflix codes and it enabled searching shows by way of numerous unique categories.…

Communicating with Creatives

By nature of the industry, advertising and marketing agencies are filled with creative and artistic thinkers. While creative professionals often have a reputation for being imaginative and talented, business professionals occasionally express…