Students on Fyre

Of all the things that the news cycle has brought us in the turmoil of the past few years, nothing has sucked me in more than the Varsity Blues College Entry Fraud scandal.  Maybe because I was angry at hearing from first grade that my…

Personality Matters More…

Like many people I know who work in marketing and sales, my guilty pleasure is watching episodes of Shark Tank online. This is a reality TV show where entrepreneurs make presentations to a panel of business personalities with the hope of getting…

Tracking the Political Hot Spots

When we extract customer impressions of our client’s products and services, we embrace the beauty of meaningful data.  Similarly, as conversations turn to politics – as they oftentimes do in today’s contentious times – sources of…

Would You Like Some Coffee with Your Aesthetics?

Recently I was working in a café, people watching every time I took a sip of my cappuccino. The café was very pleasing to the eye. White tile, driftwood accents, greenery hanging from every wall and natural lighting filled the space. After…

Did You Buy into Valentine’s Day this Year?

To me, Valentine’s Day is an odd quasi-holiday unlike other commonly celebrated holidays. It can be polarizing: a fun day of heart-shaped candy and flowers for some, and for others, a day wrought with anxiety they feel could make or break…

Headphones. Man’s New Best Friend.

Over the past 2-3 years, I’ve noticed an increase of people using their cell phones as walkie-talkies, and/or wanting to share their FaceTime moments with the world, in public places like coffee shops, restaurants, mass transit and airports. All…

Passing the Baton of Global Education Ambassador

2018 was a fantastic year as the Ideba Global Education Ambassador. It started at an Elementary School in Hillsboro, Oregon, where our team attended the school assembly. When the assembly finished, we went from classroom to classroom passing…

Our Corporate Overlords Are Having Their Cake and Eating It Too

Corporate America wants it both ways. They are hell bent on making it extremely difficult for you to engage human-to-human, while pushing employees to act (inappropriately), like you’re best buds. I have heard of the Internet.  Even use…

Fun with Fyre

I don’t typically watch documentaries, barely making it a quarter the way through a Netflix murderer-of-some-sort series and then realize I just don't care whodunnit. But after all the weekend hype, I watched the documentary Fyre: The…

Brave New Virtual Reality World

In the world of marketing, we’re perpetually evolving our capabilities to deliver cutting edge media formats that our clients require to be competitive. One area of preparation over the past 4 years has been VR: including Virtual Reality,…