Communicating with Creatives

By nature of the industry, advertising and marketing agencies are filled with creative and artistic thinkers. While creative professionals often have a reputation for being imaginative and talented, business professionals occasionally express…

LEGO: The Bricks that Built the Brand

Everyone has a personal story connected with LEGO, whether it is remembering the first thing you built as a child, the first time you gave a set to your children or remembering the piercing pain you experienced stepping on a LEGO piece.…

Shaking up a Social Media Strategy

Upon recently taking a closer look at Ideba’s social media analytics, we’ve realized it might be time to change up our strategy a little bit. While it’s easy to place a priority on marketing efforts for a client, it seems to be even…

Selling Value vs. Cost

In B2B, everyone wants to sell based on “value” versus cost, as it ultimately means you can command a premium for your goods and services. But what does “value” mean to the customer? Here are some examples from recent research…

Rapid Way to Bring Client Service Principles to your Business

Since Ideba was founded almost a decade ago, we’ve always prided ourselves on great customer service. In 10 years, we’ve never missed a client deadline, even with some crazy timelines… and have maintained an average customer satisfaction…

Facts About Customer Service

If you’ve been following my past blogs, you have probably noticed a common theme. Customer service. You might not always think about the service you are providing, but I’m sure you’re always thinking about the service you are receiving.…

Watch some old (and I mean really old) movies

The other day I watched a 1946 film called “The Big Sleep” starring Humphrey Bogart and Lauren Bacall.  It’s from a period referred to as Classic Hollywood – a period that spanned the 1930s, 40s, and into the 50s. It includes some…

Your ISP is ruining Christmas

Every week for the past five years there has been an article about the decline of the traditional ad agency. I always smile, knowing that is too broad a stroke made on the industry. The real nail in the coffin is not the agency all up, but…

Saying Goodbye to the Hipster

For no apparent reason, I’ve always been amused by the reemergence of the term “hipster.” Merrily contemplating the term one day, I decided to do a little research on it.  Turns out that I had a pretty accurate take on its history:…

Staying in Style for Back-to-School

Parents are rejoicing across the country as they send their kids back for the first month of school. Last week, most schools reopened their doors for the new school year. And leading up to this, as with every year before, we were bombarded…