Not All Video is Created Equal

For yet another year, video is all the rage in marketing. IDG raved about the effectiveness of video content with the following stats: 65% of video viewers watch more than ¾ of a video 75% of execs watch work-related videos at least…

Pre-Highlights from CES2018 to Avoid Going There in Person

The (sometimes) energetic craziness of the yearly Consumer Electronics Show in Las Vegas is mostly overshadowed by the too-many-people-to-enjoy-myself syndrome.  Having attended over the past 20 years now, it has gone from the friend that…
close-up of the google.com search homepage displayed on a lcd computer screen with silhouette of a man's head out of focus in the foreground.

The Case for Car Sharing

Last year, I wrote about the negative impact we were experiencing in Vancouver’s housing market that wasn’t aided by AirBnb and the sharing economy (read that article here). The appeal of short term rentals for homeowners was taking a number…
two guys removing damaged drywall

Rebuilding in Lumberton

A new adventure I’ve said this in previous blog posts, but I’m going to say it again. One of the things I love about Ideba is the focus on giving back. We do that locally by helping support West Union Elementary with school supplies and…
close up of google sign on one of the google buildings. exterior view of a google headquarters building in silicon valley.

Maybe tech won’t save us after all

Of late, tech giants have been getting an unaccustomed amount of media scrutiny. In a timely coincidence, Franklin Foer, former editor of The Atlantic has written a book entitled, “World Without Mind: The Existential Threat of Big Tech.”…
mature businessman and young work colleague discussing business while sitting together at a table in an office boardroom

A Different Approach to Performance Evaluations

Business professionals understand the purpose and value of performance evaluations. Most large businesses offer employees an evaluation once per year. Executives often claim the benefits of conducting evaluations revolve around career development…

The Curse of "Um"

Most employees in business are tasked to give presentations at some point in their career. Some make a living off their ability to capture an audience's attention, while others find more enjoyment in creating the presentation than speaking to…
portrait of charming young brunette european lady browsing newsfeed via social networks, liking posts and typing comments, using free high-speed internet connection at coffee shop

Can Consumers Trust a #ad?

Marketing campaigns for product or services that use celebrity testimonials or endorsements are nothing new to consumers, the beast that is social media has morphed this concept into an entirely new animal. In the beginning, it was mainly celebrity…

Reality Not Required

Hands down, my most admired designer is Jim Jannard. The founder of Oakley (sunglasses) and RED (cameras), he doesn’t do TED talks or wastes time on the speaking circuit. Because he is heads down working (when not on one of his private Fiji…
close-up of the google.com search homepage displayed on a lcd computer screen with silhouette of a man's head out of focus in the foreground.

In “Don’t be evil,” define “evil”

  “The European Union’s antitrust chief hit Google with a record $2.7 billion fine Tuesday, saying the powerful Web search leader illegally steered users toward its comparison shopping site and warning that other parts of Google’s…