go the extra mile, it's never crowded

Dedicated

When asked to describe Ideba in one word, I chose the word “dedicated” for two-fold reasons. Dedicated to our clients I have worked at Ideba for almost eight years and have never once experienced our leadership team, advisory board,…

Informed | Turning Data into Insight

As part of our Customer Satisfaction, Voice of the Customer and Win/Loss research we almost always ask our interviewees to describe organizations in one word. Recently our team was asked to flip the magnifying glass around and describe Ideba…
smartphone and smartwatch

Sleep App-nea?

Are you an avid sleep tracker? I don’t mean keeping a dream journal on the nightstand, but rather using an app on your phone to track your sleep habits. Sleep tracking apps have gained significant popularity over the past couple of years.…
futuristic car

An innovative way to promote innovation using PR

I was flying Lufthansa this past weekend – and this article/video caught my eye – showcasing BMW and Lufthansa’s collective effort to promote the BMW iNEXT car. The video is promoting a press tour for its new concept. The BMW Vision…