![social media apps](https://idebamarketing.com/wp-content/uploads/2018/10/31867654_s-495x400.jpg)
Shaking up a Social Media Strategy
Upon recently taking a closer look at Ideba’s social media analytics, we’ve realized it might be time to change up our strategy a little bit. While it’s easy to place a priority on marketing efforts for a client, it seems to be even…
![focus on value](https://idebamarketing.com/wp-content/uploads/2018/10/55580615_s-495x400.jpg)
Selling Value vs. Cost
In B2B, everyone wants to sell based on “value” versus cost, as it ultimately means you can command a premium for your goods and services.
But what does “value” mean to the customer?
Here are some examples from recent research…
![choosing the smiley face](https://idebamarketing.com/wp-content/uploads/2018/10/37098825_s-495x400.jpg)
Rapid Way to Bring Client Service Principles to your Business
Since Ideba was founded almost a decade ago, we’ve always prided ourselves on great customer service. In 10 years, we’ve never missed a client deadline, even with some crazy timelines… and have maintained an average customer satisfaction…
![customer service wordcloud](https://idebamarketing.com/wp-content/uploads/2018/10/18437360_s-495x400.jpg)
Facts About Customer Service
If you’ve been following my past blogs, you have probably noticed a common theme. Customer service. You might not always think about the service you are providing, but I’m sure you’re always thinking about the service you are receiving.…
![old film projector](https://idebamarketing.com/wp-content/uploads/2018/10/12360054_s-495x400.jpg)
Watch some old (and I mean really old) movies
The other day I watched a 1946 film called “The Big Sleep” starring Humphrey Bogart and Lauren Bacall. It’s from a period referred to as Classic Hollywood – a period that spanned the 1930s, 40s, and into the 50s. It includes some…