Brave New Virtual Reality World

In the world of marketing, we’re perpetually evolving our capabilities to deliver cutting edge media formats that our clients require to be competitive. One area of preparation over the past 4 years has been VR: including Virtual Reality,…

Shameless Product Placement in Pop Music Videos

I love pop music videos because they serve one purpose for the industry: to shamelessly advertise musicians and sponsored products through vivid colors, rapid movement, and stimulation of basic human instincts. I love that they appear stupid…

New Year’s Resolutions? There’s an App for That.

We’ve all been there. It’s the start of another year and you’ve made another New Year’s resolution. You tell yourself that it won't be like the previous year's resolutions where you forgot about it after a week or two or you weren’t…