business people talking and meeting on the street

The Importance of Empathy

Having empathy allows us to connect with others on a deep level, foster understanding, compassion, and positive relationships. A key component of being empathetic is the ability to practice active listening. This means that you are genuinely…
Young businesswoman holding presentation to diverse group of people
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Exceptional Customer Experiences Matter

Here on the Ideba blog, we’ve written many times about the value of providing excellent customer service, and how training your team can dramatically improve client satisfaction. We know how pivotal client service is from our own research,…
Businesspeople having meeting in the office

Why Executives and Marketing Leaders Need to Consider Research

In today’s fast-paced business environment, executives in leadership and marketing are often responsible for the task of driving innovation and influencing positive change within their organization. Inevitably, those looking to shake up the…
multiracial group of people sitting at an airport

Social media is getting better for corporations

Social media isn’t as social as it used to be. As I write, CEOs of major social sites are testifying before Congress about their seeming unwillingness to make their platforms less addictive and toxic for minors and why their algorithms favor…