oscar figurines

And The Oscar Goes To…

This has been an exceptional season in Academy Award nominated film marketing.  My history in marketing feature films goes back to late 90’s and I still pay very close attention. I’ve also personally always been a film buff as well so my…
business travel, laptop with empty screen

Staying Productive While on The Road

At first, it seems easy to complete 40 hours of work in a week while simultaneously traveling for meetings or sales. It would appear from a superficial level that hours of airplane travel, blocks of time waiting for transit, shuttle, taxi time…
businessman race hurdle competition. business concept

There are no Winners if you don’t Compete

In a world without competition there are no winners, but there are also no losers. There are no prizes to be won, but there is also nothing to motivate you to try something new. Without competition, there is no drive to improve. In the business…
shaking hands

Relationships Matter, but not in Isolation

As Ideba celebrates its ninth birthday, I thought it would be good to look back at three ingredients that have driven our success to date. Since inception we’ve seen a lot of changes within our client base – M&A activity, new offerings,…