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Peer pressure with AI

In Ideba’s latest quarterly newsletter (Q3 2026), my colleague…
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We’re more likely to bore ourselves to death with AI before it can do its worst

I hear folks marvel at the wonders they achieve with AI – the…
A woman paying at a coffee shop with a bunch of tip jars all over the counter

Has tipping culture reached a tipping point?

Every card reader now seems to open with the same “quick question”:…
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The case for a little uncertainty

In customer research, we enter a study with clear objectives,…
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Understanding the full story

For the past month, I’ve been reading a 900-page book. It’s…

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