Uganda 2020: James Rice

Working on improving their rainwater collection to offset the cost of municipal water – getting results that matter What David did with the grain truck purchase and seeing that turn into a business – one of many efforts to make the…

We are a Cult

In January, I was given a free one-year membership to WeWork. I had no idea what I was going to do with it, but thought, sure, I’ll sign up and try it out. My first visit was in the new Salesforce tower in San Francisco. As my planned meetings…

Uganda 2020: Barb Gordon

The favorite thing about Uganda for me is the resilience of the people.  Over and over I am amazed at the laundry list of things that they contend with daily, but we are met with genuine enthusiasm when talking about new ideas and…

Starbucks Wastes No Time This Year with PSL Release

Big news on college campuses across America that Starbucks officially launched their famous Pumpkin Spice Latte (PSL), normally a fall-season special, on August 28th this year. It is an unprecedently early release date for a product historically…

Do You Think You’ll Ever Win the Lottery?

I periodically buy lottery tickets, and like many others, try to figure out how I’d spend the $100M prize. I typically start with non-profits, and work through the bucket list, including looking after friends, family and co-workers. Admit…

Science Suggests Too Much Money Makes You Douchey

Researchers devised a set of experiments to test the age-old thesis that money is corollary, power, corrupt. Per the Washington Post: “In one experiment, the researchers stationed themselves at a busy intersection with four-way stop…

What You Might Have Missed

I’m sure that 2018 will be regarded as the pivotal year human society fully stopped paying attention.  Our inability to process more than three-word mantras from politicians – refusing to understand what the words really represent –…

The Beauty of Data Over Time

In a sea of data, it can get quite confusing at times sorting through it all.  Especially when in search of the truth where conflicting reports and data sets come into view.  Fortunately, over time the beauty of aggregated data can shine…

Ideba’s Top 10 SlideShare Posts

Did you know we keep our SlideShare up to date with our latest and greatest client work? It’s important to keep an eye on your analytics and be aware of what content customers are looking for. As an introduction to some of our work, here’s…

Qualitative and Quantitative Research Studies… What’s the Difference?

Market research studies come in every form imaginable, and vary dramatically by size and scope. It is so important for businesses to select the right type of research study to produce actionable insights and effectively inform. An expert…