Why are Retailers Destroying Brick and Mortar Retail?

My wife wants one gift for Christmas. At face value, the trickiest part is choosing style A over style B for a cross-body purse. Actually, that proved to be the easiest part. Navigating my way through the checkout process proved to be more challenging.…

Content Marketing is Gaining, But There Are Still No Short Cuts

According to Forbes, 89% of B2B marketers and 86% of B2C marketers report using content marketing to increase leads and drive their brand forward. According to the 2017 benchmarks and trends report from Content Marketing Institute and MarketingProfs,…

Bow to Your Robot Overlords

In an article entitled, “You Will Lose Your Job to a Robot—and Sooner Than You Think,” writer Kevin Drum states: “The AI Revolution will be nothing like [the industrial revolution]. When robots become as smart and capable as human…

Holiday Commercial Creep

I wondered if it was just me…or if holiday TV commercials were appearing even earlier this year.  It was literally the day after Halloween when I noticed what was clearly a holiday commercial – of the Christmas, Hanukkah, Kwanzaa ilk…not…

The One Thing Millennials Haven’t Ruined (Yet)

There’s a near-constant onslaught of headlines outlining the vast number of things Millennials have killed. From golf to relationships, they’ve been accused of taking them all out, one by one. Of course, there are some very good reasons…

Avoiding Pop Star Burn-Out

Musical pop stars impress me as working professionals. They are forced to live under pressures of stardom 24/7, and, if there’s one thing I can imagine it is that the spotlight burns hot. Just the tour schedule alone for a given pop…

Embracing or Fearing Glassdoor

About three years ago, I received a call from a prospective client, worried that his firm’s Glassdoor ranking was appearing at #2 in organic searches for his firm. The overall score was not flattering and there were a number of negative comments…

The Distraction of the Cell Phone

As time goes on, technology continues to evolve. We used to use our cell phones primary for phone calls. At least I did. Then, it expanded to include texting, emailing and taking pictures. Now we use them for almost everything. From posting…

Kids Helping Kids - Help Bring Clean Water to a School

If you follow the Ideba blog or our social media accounts, you’ve probably noticed that we just completed two major events that are part of our annual commitment to education and giving back to the community. If you are not familiar with what…

Big Pharma, Give the Ads a Rest!

If you routinely spend time watching commercial TV networks, it’s obvious that the barrage of big pharma ad battles is getting increasingly annoying. Apparently, we are flummoxed by which medication is best for our "moderate to severe plaque…