Know Your Strengths

"I believe surprises are great when they're planned ahead of time." I laughed the other day when this statement popped up during my HIGH5 personality test. I appreciate that “surprises” by definition are spontaneous and therefore…

The Many Faces of Management

“I’ll manage” is a common phrase nowadays; it means an unanticipated or ‘less than ideal’ scenario will be handled with limited resources (things, people, time, etc.). While this response often carries a negative connotation, it prompts…

Money CAN Buy Happiness

I often hear the phrase, “money can’t buy happiness.” Generally, people who disagree with this statement are likely to define or base their happiness on the quantity/qualities of their material possessions. As someone who dreams of one…

If You Want People To Do Something, Make It Easy

It’s been said that if you want people to do something, make it easy. Which is fabulous advice and an effective truth that I try to leverage from day to day. In economic terms, some companies have turned to tracking and creating metrics…

It’s Time for Product Roadmap 2.0

Ideba provides win/loss, CSAT, and voice of the customer research for clients. Additionally, our creative group is tapped to refine organizations’ product roadmap. This provides an opportunity to examine the nexus between customer needs,…

The Value of Human Imagination in a World of AI

Marketers are often the ones tasked with thinking up the "next big thing." But in a world where artificial intelligence can generate new ideas and products, what is the value of human imagination? Let's explore this question and its implications…

Finding a Career Amidst Your Interests

Tucked in a dusty corner next to a rarely used pair of offices, there exists a collection of magic portals to different worlds. Outsiders looking in may see a dark room filled with colorful lights after-hours. They may see a collection of chairs…

What is Quiet Quitting?

A friend/co-worker recently introduced me to the term “quiet quitting”. If you haven’t heard of it, it basically means that you dial back your day-to-day work responsibilities and shift from a high performing capacity to one that does…

Why Giving Back Should Be a Priority for Youth Today

Being actively involved in philanthropic pursuits since I was 12 years old, I am often asked what motivates me to do so. All in all, I truly feel that giving back is a part of my DNA, a part of who I am. By being an active member of society,…

Savoring August

I am not one of those people who eagerly anticipates fall. Summer is my season. I am my happiest self between June and September. When I lived in the Caribbean, coworkers and friends who had moved to St. Thomas from somewhere with seasons would…