Over the past 12 months, Ideba has seen a significant increase in the volume of qualitative win/loss research, with CROs and executive leadership looking for an unbiased, third-party perspective into why their company is winning and losing…
https://idebamarketing.com/wp-content/uploads/2021/04/qualitative-research-research-conducted-through-interviews-focus-groups-and-other-forms-of_t20_2WrWLP.jpg718957Jenna Whelanhttps://idebamarketing.com/wp-content/uploads/2016/03/IDEBA_LOGO_125x49.pngJenna Whelan2021-04-22 06:29:062021-04-22 06:29:08Top 10 Lessons Learned from Win/Loss Research in Q1, 2021
Ideba held its first QBR of the year last week, and while we were reviewing all the great work for our clients, it got me thinking about the mechanics of our team.
As it stands now, Ideba is made up of eight full-time employees, multiple…
https://idebamarketing.com/wp-content/uploads/2021/04/animal-nature-nature-beauty-in-nature-holding-green-balance-teamwork-teamwork-teamwork-formation_t20_vjRmop.jpg384576Jenna Whelanhttps://idebamarketing.com/wp-content/uploads/2016/03/IDEBA_LOGO_125x49.pngJenna Whelan2021-04-20 07:26:462021-04-20 07:26:47The Whole is Greater than the Sum of its Parts
Storytelling has been used since the beginning of time to derive deeper meanings of situations and life experiences. Storytelling is used frequently in marketing and branding to appear more relatable and engage customers to become more invested…
https://idebamarketing.com/wp-content/uploads/2021/04/two-business-leader-women-discussing-the-charts-graphs-and-showing-the-results-for-planning_t20_Zx7eyg.jpg6981047Jenna Whelanhttps://idebamarketing.com/wp-content/uploads/2016/03/IDEBA_LOGO_125x49.pngJenna Whelan2021-04-13 06:23:112021-04-13 06:23:13Storytelling Tips for Better Presentations
Having supported Mpondwe Lhubiriha Secondary School for the past six years with capital projects, supplies and scholarships, the Ideba team and friends were looking forward to a large construction project in Summer, 2020 – building dormitories…
https://idebamarketing.com/wp-content/uploads/2021/04/Uganda-pic-scaled.jpg19202560Jenna Whelanhttps://idebamarketing.com/wp-content/uploads/2016/03/IDEBA_LOGO_125x49.pngJenna Whelan2021-04-06 10:37:572021-04-06 10:37:57Uganda 2022 – Getting Back in the Saddle
You enter the hospital at 5:30 AM for hip surgery. You walk up to the desk and you’re asked for money. Having endured an unthinkable period of time in sometimes ghastly pain in order to save up enough to cover your bodacious out-of-pocket…
https://idebamarketing.com/wp-content/uploads/2021/03/medical-expenses-tonythetigersson-tony-andrews-photography-prescription_t20_A9AZg6.jpg718957Jenna Whelanhttps://idebamarketing.com/wp-content/uploads/2016/03/IDEBA_LOGO_125x49.pngJenna Whelan2021-03-31 08:40:142021-03-31 08:40:15Enjoying the best healthcare system in the world
As the Crypto Economic Era bull market rages, with Bitcoin and Ethereum surpassing their all-time highs, we are seeing a range of blockchain-based businesses, applications, and projects entering the market. One of the most intriguing categories…
So much has changed over the past year, it’s hard to identify what’s remained constant. Many companies have struggled to stay open while others have been able to thrive. Products are obviously important and likely primary reasons why companies…
https://idebamarketing.com/wp-content/uploads/2021/03/quality-satisfaction-five-stars-service-rating-feedback-star-successful-concept-evaluation-good-first_t20_OzvYdG.jpg5151205Jenna Whelanhttps://idebamarketing.com/wp-content/uploads/2016/03/IDEBA_LOGO_125x49.pngJenna Whelan2021-03-16 10:43:362021-03-16 10:43:37Exceptional Client Service Always Wins
I noticed something the other morning while I was working on a research presentation for one of our clients, and it made me chuckle a bit.
While I was alphabetizing various names of competitors, I realized that I was able to put them in…
https://idebamarketing.com/wp-content/uploads/2021/03/fast-at-work_t20_YEdnGE.jpg788645Jenna Whelanhttps://idebamarketing.com/wp-content/uploads/2016/03/IDEBA_LOGO_125x49.pngJenna Whelan2021-03-09 06:06:132021-03-09 06:06:15A Couple Unexpected Perks to Working in Market Research
While we may see an end in sight to the pandemic, remote working is here to stay. Many organizations are thinking about taking a “hybrid office” approach where some people are working in offices, while others stay at home. As our President,…
For those of you that know me, I’m a “glass half-full” kinda guy. The word “no” does not exist in my vocabulary…it’s just an invite to find an alternative approach; and I’ve always looked for positives coming out of COVID, arguably…
https://idebamarketing.com/wp-content/uploads/2021/02/advice-ambition-balance-business-businessman-career-management-career-manager-challenge-choice_t20_Jo2JxO.jpg474827Jenna Whelanhttps://idebamarketing.com/wp-content/uploads/2016/03/IDEBA_LOGO_125x49.pngJenna Whelan2021-02-23 06:00:052021-02-23 06:00:07Work/Life Balance Wins the Day
Top 10 Lessons Learned from Win/Loss Research in Q1, 2021
The Whole is Greater than the Sum of its Parts
Storytelling Tips for Better Presentations
Uganda 2022 – Getting Back in the Saddle
Enjoying the best healthcare system in the world
Digital Fungus
Exceptional Client Service Always Wins
A Couple Unexpected Perks to Working in Market Research
Work-Life-Pandemic Balance
Work/Life Balance Wins the Day