Some of the Fun Things Happening

I always love it when companies do a rebrand, except maybe in the case of recent car company logos.  Autodesk recently did a rebranding and I’m a fan. I’ll miss the colors, but the new logo and the corporate positioning are spot on…

Post-Pandemic Return to Work

The pandemic has rocked our world. I try to look at the glass half full and find the positive things that have happened as a result. The pandemic caused people to work in ways they would have never thought of. Pre-COVID, many companies would…

Why your LinkedIn profile is more valuable than your Resume

Confession Time! I’ve only read the Resume of one @Ideba employee ever! And if you can guess who it is first time, I’ll send you a @Starbucks card. As is widely recognized, the majority of people get a job through peer referrals,…

A More Normal Social Life

Like many (probably most) other people, COVID-19 drastically changed my social interactions in 2020 and continues to impact them in 2021. I stopped going to the gym, recreational soccer was cancelled, stopped going to church and restaurants,…

The Importance of Real (Not Virtual) Connection

Like a lot of people, I’ve been working from home during the pandemic. Since I worked remotely for Ideba before (and will continue to work from home once the world completely opens up), I count myself lucky that the switch to virtual meetings…

Increased Importance and Awareness of Mental Health

The COVID-19 pandemic brought a lot of focus on people’s physical health. However, with new data and research coming out we are learning about the collective toll COVID-19 had on people’s mental health as well. In a poll conducted by the…

Push to Innovate

Expanding on the ongoing Ideba blog theme: what are you most excited to see in 2021? I have to say I look forward to outcomes and experiences related to technological industries and use of that technology being put into overdrive. We just…

COVID has changed us, but how?

Hopefully, safe, effective vaccines will help us put the worst of COVID-19 in the rearview mirror. However, it has changed us, and I will be curious to see which of those changes prove to be long-lasting and most impactful. Working from…

People, Process, Technology

Now that we are seeing commercial releases of GPT-3 artificial intelligence, this year has been phenomenal in watching new tools for marketers evolve. As they get smarter, expand the datasets, and improve the user experience, this year should…

Evolving with the Times, and Breaking the Status Quo

It’s hard to believe the year is half way over, but here we are. The first half of 2021 has been a whirlwind to say the least. Thankfully we have managed to stay busy, bringing in new clients and evolving with existing ones. I attribute that…