young woman with headphones

Unlimited Access – A Transformation of Music Listeners’ Buying Experience

Anyone over the age of 20 can remember back to the process of purchasing music before streaming and MP3 services. When I look back, I am flummoxed by our buying practices of the day. First there was the CD selection where we knew a…
Plant growing from crack in dry ground

The Importance of Adaptability

With COVID-19, consumer behaviours changed quickly over the past year. Many businesses have shut their doors. People are settling into working from home and lifestyles have changed. Businesses are focused on reducing costs while others…
An old typewriter and a lamp on the table.

Pivoting In Troubling Times

Whether it’s working in the highest turnover White House in US history or being locked out of comedy clubs, these troubling times have been a showcase of human resourcefulness. Hey, people need to make a living, right? The tell-all book has flourished over these past few...
Businesswoman holding placard with we can do this text as support during virus epidemic.

Sounds Like A Plan, Right?

Droplets vs. aerosol. That’s been the debate around COVID-19 transmissability—and it’s politically and scientifically fraught. Up until recently, many in the scientific community have insisted that droplets were key to COVID-19 transmission, not aerosols. The difference is size. Droplets are the rather large particles...

Democracy Isn’t Keeping Up

Democracy depends on well-managed elections, but elections in the United States have not kept pace with the opportunities offered by technology...

The Results Are In!

Earlier this year, I provided some trends to watch regarding the upcoming US election.  Now it’s nearly a month away and votes are already being cast in some states.  So, we’re down to the wire.  With this in mind, I’ll now share a bevy of comparative points you can check out to make election night more interesting…

In Acknowledgement and Appreciation of Environmentally Conscious Companies

Record-breaking wildfires on the west coast are the last thing people want right now with COVID-19 shaking our economy and general way of life. However, scientists warn natural disasters like these are not only on the rise but occurring…

Some Current Recommendations for Passing the Time

As COVID-19 and the fires and smoke on the west coast continue to impact us, the Ideba team has put together some great ways they are spending their spare time. Whether you enjoy listening to podcasts or sitting down with a good book. We’ve…

What Do You Budget Time for?

As more people have adjusted to working from home this year, more and more of us are analyzing our personal work-related habits in the pursuit of increased productivity and improved performance. Everyone has a different working style and…

What Would be an Alternate Career You’d Pursue? Mine May Surprise You

While out at dinner with friends last week (outdoor dinning of course!), I was asked a very random question… “If you weren’t in the Marketing and Research field, what job would you do?” Without hesitation, I replied “florist”. For those…