Overcoming Nervousness when Interviewing and Presenting

When I first started my career doing phone and in-person interviews – and then presenting research findings – I couldn't imagine getting through them without feeling completely awkward, nervous, unsure… pick your word… but can now attest…

Raising the Bar and Giving Thanks at the Ideba Annual Business Review

Borne as a remote team 12 years ago, we’ve always appreciated business reviews, for quality facetime, and to collaborate on new initiatives. Having weathered COVID as well as any firm, avoiding disruption to business operations, we’re proud…

Structured Computational Prowess vs. Human Irrationality

Considering its ubiquity, marketing departments clearly believe the mere mention of AI makes their solutions seem more robust and cutting edge. It’s as if the very invocation suggests a semi-infallibility—an ‘if the machine says so, it…

Making Marketing Metrics Matter

Analytics has gone in and out of fashion focus over the past two decades. There is a point in time that it takes all the oxygen out of any other marketing conversation, and then months that it isn't even discussed. Sure, there are only so many…

Making the Most of Busy Workdays

Meetings are inevitable these days, and there are so many of them. I’m sure we can all agree that many of these meetings can be easily replaced by an email, but instead we end up on Zoom call after Zoom call with little time to get the actual…

How are you sharing your product roadmap with increasingly inquisitive customers?

Conducting qualitative research on behalf of technology customers over the past 20 years, it has been interesting to see the shift in expectations among their clients, when it comes to sharing their product roadmap. Gone are the days when clients…

Sensory Bins for the Win

As a mother, I have been exposed to the concept of sensory play, particularly in the form of sensory bins. Sensory play during my childhood took the form of simple crafts or playing outdoors, while the modern spin is sensory bins. These are…

Creative Ways to Help in Heavy Times

Over the last few weeks my thoughts have been with the people of Ukraine: those fleeing their homes and seeking refuge from unrelenting Russian attacks, those staying to defend their country, and all the families who are separating. In this…

Remote Work’s Greatest Benefit: Road Trips!

When working remote, it can be so easy to fall into routine. Wake up, work, eat, go to sleep, and repeat again until the weekend. Having caught myself in this cycle by the end of January, I decided that February would be the complete opposite,…

Sleep on it

Ideba works with clients nationally/globally, which often means that we schedule calls to take place outside of normal business hours – and for me in California, it often means starting my day early. Luckily, I'm hardwired to wake up early…