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Taking initiative: The heart of white glove service

October 21, 2026
a female hiker helping offering a hand to a male hiker to help him climb up a rock

White Glove Service is often thought of as something we provide to our customers. But truly exceptional service starts much closer to home, with how we show up for one another. Taking initiative means looking beyond what is immediately in front of us and asking, “What else can I do?” It means anticipating needs, solving problems before they become bigger ones, and taking ownership rather than waiting to be asked.

Externally, this is what creates a memorable experience. Our customers/clients feel cared for when we anticipate their needs, make things easier, and go the extra mile. But that same mindset should exist internally, too. We should help ourselves as much as we aspire to help others.

That means supporting our teammates, sharing information, jumping in when someone needs a hand, and taking responsibility for finding solutions. When we practice providing White Glove Service to each other, we build a culture where people feel supported, valued, and empowered to do their best work.

White Glove Service isn’t simply a way of serving others. It’s a way of working together. And when we take care of each other, we’re better equipped to take exceptional care of everyone we serve.

Explore our White Glove Service training, and review our case studies (one, two and three) to see how taking initiative (both internally and externally) can create stronger teams, better experiences, and a lasting impact.

Jenna Whelan – SVP of Operations

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