oscar figurines

And The Oscar Goes To…

This has been an exceptional season in Academy Award nominated film marketing.  My history in marketing feature films goes back to late 90’s and I still pay very close attention. I’ve also personally always been a film buff as well so my…
business travel, laptop with empty screen

Staying Productive While on The Road

At first, it seems easy to complete 40 hours of work in a week while simultaneously traveling for meetings or sales. It would appear from a superficial level that hours of airplane travel, blocks of time waiting for transit, shuttle, taxi time…
businessman race hurdle competition. business concept

There are no Winners if you don’t Compete

In a world without competition there are no winners, but there are also no losers. There are no prizes to be won, but there is also nothing to motivate you to try something new. Without competition, there is no drive to improve. In the business…
shaking hands

Relationships Matter, but not in Isolation

As Ideba celebrates its ninth birthday, I thought it would be good to look back at three ingredients that have driven our success to date. Since inception we’ve seen a lot of changes within our client base – M&A activity, new offerings,…
reception desk with bell

Bad Service Sabotages Second Chances

I am such a stickler for good service it pains me. I’m constantly disappointed with service levels, assuming that my expectations are just too high. I’ve experienced amazing service at several places across the US, and I’ve also experienced…
Map of Asia

Remembering Asian Market Diversity

Last year, I was fortunate enough to spend four months living in Singapore while attending a local university. One of the classes I took discussed the huge variances among Asian countries and regions, areas often lumped together and deemed similar…
video on a tablet

Not All Video is Created Equal

For yet another year, video is all the rage in marketing. IDG raved about the effectiveness of video content with the following stats: 65% of video viewers watch more than ¾ of a video 75% of execs watch work-related videos at least…
booth at CES

Pre-Highlights from CES2018 to Avoid Going There in Person

The (sometimes) energetic craziness of the yearly Consumer Electronics Show in Las Vegas is mostly overshadowed by the too-many-people-to-enjoy-myself syndrome.  Having attended over the past 20 years now, it has gone from the friend that…
politics elephant and donkey

Rebranding U.S. Factions for 2018

Happy New Year’s, folks. If you’ve observed what I have over the past year, it’s definitely time to rebrand the socio-political factions of the United States.  Both Liberalism and Conservatism as labels need to be cast aside.  They are…