smartphone in car

Are You Distracted?

I am not a fan of driving, so I personally try to avoid it. It has nothing to do with my own driving, but it’s really because of other people on the road. As a passenger I’m constantly looking out the window at other drivers. The sad reality…
firefighters at a fire

Fire

You wake up. You eat your breakfast, read some news. Time comes to take your dog for a walk. You leash him up and march out on a nice cool, sunny morning, down a winding hilly road of native pines and shrubs. You pass a neighbor walking…
sun showing over the edge of earth from space

Getting off this Rock

Congrats to the amazing NASA team for landing a new rover on Mars Monday. The successful landing was filled with so much tension, like their calculations were off and it would fail in the last seven minutes. Would love to have compared that…
apps on a tablet

Personalized Tech: Great When It Works

There is nothing better than trying out new technology and having it transform the way you were consuming a service.  For example, I stumbled across this list of Netflix codes and it enabled searching shows by way of numerous unique categories.…
right and left side of brain differences

Communicating with Creatives

By nature of the industry, advertising and marketing agencies are filled with creative and artistic thinkers. While creative professionals often have a reputation for being imaginative and talented, business professionals occasionally express…
Lego blocks

LEGO: The Bricks that Built the Brand

Everyone has a personal story connected with LEGO, whether it is remembering the first thing you built as a child, the first time you gave a set to your children or remembering the piercing pain you experienced stepping on a LEGO piece.…
social media apps

Shaking up a Social Media Strategy

Upon recently taking a closer look at Ideba’s social media analytics, we’ve realized it might be time to change up our strategy a little bit. While it’s easy to place a priority on marketing efforts for a client, it seems to be even…
focus on value

Selling Value vs. Cost

In B2B, everyone wants to sell based on “value” versus cost, as it ultimately means you can command a premium for your goods and services. But what does “value” mean to the customer? Here are some examples from recent research…
choosing the smiley face

Rapid Way to Bring Client Service Principles to your Business

Since Ideba was founded almost a decade ago, we’ve always prided ourselves on great customer service. In 10 years, we’ve never missed a client deadline, even with some crazy timelines… and have maintained an average customer satisfaction…