Now that we are seeing commercial releases of GPT-3 artificial intelligence, this year has been phenomenal in watching new tools for marketers evolve. As they get smarter, expand the datasets, and improve the user experience, this year should end with mainstream usability of AI for the masses. Tools like Jarvis.ai and hyperwrite.ai are leaps ahead […]
It’s hard to believe the year is half way over, but here we are. The first half of 2021 has been a whirlwind to say the least. Thankfully we have managed to stay busy, bringing in new clients and evolving with existing ones. I attribute that to the hard work and dedication of our president, […]
The best piece of business advice I ever received was from @Andersbrown, a former Microsoft employee, and one of the founders at a former employer, Akona Systems. A super smart, highly engaging guy, from whom I learned a tremendous amount. His advice was simple: “Running your own business will always be a blend of excitement […]
Ideba’s creative team loves to help our clients share their offerings in creative and engaging ways. Instead of telling potential customers how you can help them, let your past customers share what they gained by using your products or services. A great way to do this is with video. We help you accomplish this with […]
As part of the creative team here at Ideba, I get to wear many hats to help deliver creative solutions for our clients. Out of all the myriad ways we help them succeed, branding and more specifically logo design top my list of rewarding challenges. What makes a good logo and the process to create […]
Seems like the customer was always right, after all. Innovation doesn’t start with brainstorming in a small room of executives, it starts with unmet needs in the market, then delivering solutions that meet or resolve customer needs. How do you figure out your customer’s unmet needs? You go to the source. Customer Advisory Boards (CABs) […]
Qualitative research is an effective means of collecting information from clients and prospects through questioning and conversation by an unbiased third party, providing depth, breath, and insight. The extent to which, could never be captured through use of CRM tools, machine learning, or even online surveys (that do have a place… I’ll explain at the […]
Primary research is defined as research in which investigators collect data directly, instead of relying on data from previous research. Ideba does a significant amount of primary research for clients, but I always wonder why more clients don’t rely on it. Of course, such research is invaluable in new or emerging markets. The data we […]
Creating a competitive marketing advantage is not easy. It’s hard for a CMO to evaluate the marketing hoopla, innovative new technologies and disruptive marketing chatter that saturate the industry today. Navigating the complexity of expanding marketing tactics, understanding how to get the best from your marketing spend is paramount. Ideba helps businesses develop actionable strategies […]
