Entries by

Uganda 2022 – Getting Back in the Saddle

Having supported Mpondwe Lhubiriha Secondary School for the past six years with capital projects, supplies and scholarships, the Ideba team and friends were looking forward to a large construction project in Summer, 2020 – building dormitories for 120 students. Having poured nearly 600 hours into planning the trip for 40 people from the US, Canada […]

Enjoying the best healthcare system in the world

You enter the hospital at 5:30 AM for hip surgery. You walk up to the desk and you’re asked for  money. Having endured an unthinkable period of time in sometimes ghastly pain in order to save up enough to cover your bodacious out-of-pocket maximums, plus your bodacious monthly premiums while not sacrificing other priorities (like […]

Digital Fungus

As the Crypto Economic Era bull market rages, with Bitcoin and Ethereum surpassing their all-time highs, we are seeing a range of blockchain-based businesses, applications, and projects entering the market. One of the most intriguing categories is Non-Fungible Tokens (NFTs), which allow for digital items to be transferred by verifying ownership rather than duplicating a […]

Exceptional Client Service Always Wins

So much has changed over the past year, it’s hard to identify what’s remained constant. Many companies have struggled to stay open while others have been able to thrive. Products are obviously important and likely primary reasons why companies are selected, but you can’t have products without equal (or better) services. Exceptional client service always […]

A Couple Unexpected Perks to Working in Market Research

I noticed something the other morning while I was working on a research presentation for one of our clients, and it made me chuckle a bit. While I was alphabetizing various names of competitors, I realized that I was able to put them in order without having to sing the A-B-C’s song in my head, […]

Work-Life-Pandemic Balance

While we may see an end in sight to the pandemic, remote working is here to stay. Many organizations are thinking about taking a “hybrid office” approach where some people are working in offices, while others stay at home. As our President, David Sly, discussed in his most recent blog post, our organization is focused […]

Work/Life Balance Wins the Day

For those of you that know me, I’m a “glass half-full” kinda guy. The word “no” does not exist in my vocabulary…it’s just an invite to find an alternative approach; and I’ve always looked for positives coming out of COVID, arguably the most destructive thing that’s happened to the world in recent history. I captured […]

Make Your Content Work Harder

A lot of clients want to make more effective use of content marketing. Unfortunately, various economic pressures, and yes, a few penny-wise/pound foolish preconceptions stand in the way. However, even within limited budgets, it’s possible to maximize your content investment and exploit any resulting content to its fullest. First issue to is view content as […]

Things Billionaires are Doing

Jeff Bezos leaves his CEO post of Amazon. The conspiracy theories of why started immediately, fostered by people that couldn’t believe the richest man on the planet just might want to bugger off with a full wallet. But, no humanitarian next step for him. It might be that he is fully convinced Blue Origin and […]

Giving Back

If you’re like me and want to focus more on giving back in 2021 (and beyond), here are some of the Ideba team’s favorite non-profit organizations. Let’s start with my favorites first… If you’ve followed along with our blogs in the past, it won’t be the first time you’ll see me mention the Foundation for […]