I’ve never heard a radio advertisement I liked – everything about them bugs me. From the fanatical announcer, to repeating of the phone number three or more times, the obnoxious jingles… everything. Must give a little credit to Tom Shane from Shane Company whose voice is permanently ironed into my brain, with his slogan “now […]
My wife wants one gift for Christmas. At face value, the trickiest part is choosing style A over style B for a cross-body purse. Actually, that proved to be the easiest part. Navigating my way through the checkout process proved to be more challenging. Whatever happened to the good old days when you could hand […]
According to Forbes, 89% of B2B marketers and 86% of B2C marketers report using content marketing to increase leads and drive their brand forward. According to the 2017 benchmarks and trends report from Content Marketing Institute and MarketingProfs, more than 60% of B2B marketers reported that their content marketing strategies are more effective than one year […]
In an article entitled, “You Will Lose Your Job to a Robot—and Sooner Than You Think,” writer Kevin Drum states: “The AI Revolution will be nothing like [the industrial revolution]. When robots become as smart and capable as human beings, there will be nothing left for people to do because machines will be both stronger […]
I wondered if it was just me…or if holiday TV commercials were appearing even earlier this year. It was literally the day after Halloween when I noticed what was clearly a holiday commercial – of the Christmas, Hanukkah, Kwanzaa ilk…not Thanksgiving turkey – already being aired. It struck me: are these commercials appearing earlier than […]
There’s a near-constant onslaught of headlines outlining the vast number of things Millennials have killed. From golf to relationships, they’ve been accused of taking them all out, one by one. Of course, there are some very good reasons for most of these shifts. As a whole, Millennials don’t have the same financial stability to keep […]
