I’ve taken a good college try at the smart home, from August locks to WeMo smart switches to the Nest thermostat. Everything is a bit clunky. This is after a good two decades of the technology industry learning how to make printer setup not so hard. Remember struggling with the old laser printer setup? Get […]
This has been an exceptional season in Academy Award nominated film marketing. My history in marketing feature films goes back to late 90’s and I still pay very close attention. I’ve also personally always been a film buff as well so my livelihood and interests make me continuously observe which films are being promoted and […]
At first, it seems easy to complete 40 hours of work in a week while simultaneously traveling for meetings or sales. It would appear from a superficial level that hours of airplane travel, blocks of time waiting for transit, shuttle, taxi time and evenings in hotel rooms would give ample time to complete day-to-day tasks. […]
In a world without competition there are no winners, but there are also no losers. There are no prizes to be won, but there is also nothing to motivate you to try something new. Without competition, there is no drive to improve. In the business world, industry competition keeps companies engaged with what their consumers […]
As Ideba celebrates its ninth birthday, I thought it would be good to look back at three ingredients that have driven our success to date. Since inception we’ve seen a lot of changes within our client base – M&A activity, new offerings, staff reductions, shift in business models, and more. We’ve experienced many clients move […]
I am such a stickler for good service it pains me. I’m constantly disappointed with service levels, assuming that my expectations are just too high. I’ve experienced amazing service at several places across the US, and I’ve also experienced the worst service you can imagine. The one thing that’s consistent between really good service and […]
Last year, I was fortunate enough to spend four months living in Singapore while attending a local university. One of the classes I took discussed the huge variances among Asian countries and regions, areas often lumped together and deemed similar if not homogeneous. While I’m lucky to live in a very culturally diverse part of […]
For yet another year, video is all the rage in marketing. IDG raved about the effectiveness of video content with the following stats: 65% of video viewers watch more than ¾ of a video 75% of execs watch work-related videos at least weekly Using the word “video” in an email subject line boosts opens by […]
The (sometimes) energetic craziness of the yearly Consumer Electronics Show in Las Vegas is mostly overshadowed by the too-many-people-to-enjoy-myself syndrome. Having attended over the past 20 years now, it has gone from the friend that I might invite to my wedding to the friend that probably won’t show at my funeral. But it is the […]
