Over the past 12 months, Ideba has seen a significant increase in the volume of qualitative win/loss research, with CROs and executive leadership looking for an unbiased, third-party perspective into why their company is winning and losing deals. Understanding this gives valuable insights for new business and customer expansion. For Q1 2021, I’m pleased to […]
Ideba held its first QBR of the year last week, and while we were reviewing all the great work for our clients, it got me thinking about the mechanics of our team. As it stands now, Ideba is made up of eight full-time employees, multiple part-time, and an advisory board of industry professionals affiliated with […]
Storytelling has been used since the beginning of time to derive deeper meanings of situations and life experiences. Storytelling is used frequently in marketing and branding to appear more relatable and engage customers to become more invested in what you are providing. However when it comes to presentations, it’s hard to have the same passion […]
Having supported Mpondwe Lhubiriha Secondary School for the past six years with capital projects, supplies and scholarships, the Ideba team and friends were looking forward to a large construction project in Summer, 2020 – building dormitories for 120 students. Having poured nearly 600 hours into planning the trip for 40 people from the US, Canada […]
You enter the hospital at 5:30 AM for hip surgery. You walk up to the desk and you’re asked for money. Having endured an unthinkable period of time in sometimes ghastly pain in order to save up enough to cover your bodacious out-of-pocket maximums, plus your bodacious monthly premiums while not sacrificing other priorities (like […]
As the Crypto Economic Era bull market rages, with Bitcoin and Ethereum surpassing their all-time highs, we are seeing a range of blockchain-based businesses, applications, and projects entering the market. One of the most intriguing categories is Non-Fungible Tokens (NFTs), which allow for digital items to be transferred by verifying ownership rather than duplicating a […]
So much has changed over the past year, it’s hard to identify what’s remained constant. Many companies have struggled to stay open while others have been able to thrive. Products are obviously important and likely primary reasons why companies are selected, but you can’t have products without equal (or better) services. Exceptional client service always […]
I noticed something the other morning while I was working on a research presentation for one of our clients, and it made me chuckle a bit. While I was alphabetizing various names of competitors, I realized that I was able to put them in order without having to sing the A-B-C’s song in my head, […]
While we may see an end in sight to the pandemic, remote working is here to stay. Many organizations are thinking about taking a “hybrid office” approach where some people are working in offices, while others stay at home. As our President, David Sly, discussed in his most recent blog post, our organization is focused […]
