For those of you that know me, I’m a “glass half-full” kinda guy. The word “no” does not exist in my vocabulary…it’s just an invite to find an alternative approach; and I’ve always looked for positives coming out of COVID, arguably the most destructive thing that’s happened to the world in recent history. I captured […]
A lot of clients want to make more effective use of content marketing. Unfortunately, various economic pressures, and yes, a few penny-wise/pound foolish preconceptions stand in the way. However, even within limited budgets, it’s possible to maximize your content investment and exploit any resulting content to its fullest. First issue to is view content as […]
Jeff Bezos leaves his CEO post of Amazon. The conspiracy theories of why started immediately, fostered by people that couldn’t believe the richest man on the planet just might want to bugger off with a full wallet. But, no humanitarian next step for him. It might be that he is fully convinced Blue Origin and […]
If you’re like me and want to focus more on giving back in 2021 (and beyond), here are some of the Ideba team’s favorite non-profit organizations. Let’s start with my favorites first… If you’ve followed along with our blogs in the past, it won’t be the first time you’ll see me mention the Foundation for […]
I like futuristic transformations, disruption, and innovation like technological advancements and new artistic movements that challenge how things used to be done in pursuit of a better way. That is why I was taken aback when I saw Burger King’s new logo, which as you can see via this link looks like a carbon copy […]
Think back to an experiment-like advertisement you’ve seen where strangers are asked to try a certain product compared to another. Just like a Pepsi commercial where customers are disgusted with the taste of Coca Cola, then absolutely enlightened with the taste of Pepsi. Were you convinced? Many companies have used this tactic and it makes […]
For me, Christmas has always been the season for giving… and I actually cannot recall many gifts I’ve ever received beyond my first bike and the Aveda Rosemary Mint products I received from my mother-in-law every year! So this year, I was intrigued to receive an Apple Watch from Santa. A runner and fitness enthusiast, […]
I remain fascinated by those Boston Dynamics robots. I can’t get enough of them. They had already cornered the market on creeping us out with their robots’ shenanigans via the dog-like creation they call “Spot.” Now, they’ve added more person-like models. “Boston Dynamics focuses on creating robots with advanced mobility, dexterity and intelligence. We have […]
Record-breaking wildfires on the west coast are the last thing people want right now with COVID-19 shaking our economy and general way of life. However, scientists warn natural disasters like these are not only on the rise but occurring with exponential frequency and damage. In this light, I have pulled together a few of my […]
