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Year-End Summary of Win/Loss Research

In 2022, I conducted over 100 Win/Loss research interviews at Ideba for SaaS and service institutions and was encouraged to share results given high appreciation for bespoke insight presented to leadership, operations, and management. The following…
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Know What Your Customers Expect from Your Solutions — and Your Company

Judging from the customer satisfaction score (CSAT) and voice of the customer (VOC) research Ideba regularly conducts, customer expectations seem to be funneling into two main categories. The categories define what customers expect from the…
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Using Research to Set Goals for 2022

As the new year approaches, we are all likely reflecting on the past two years and beginning to set goals for 2022. Personal goals, professional goals, and business goals for the year ahead. Personal goals and professional goals come from within.…
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You Won’t Know If You Don’t Ask

Qualitative research is an effective means of collecting information from clients and prospects through questioning and conversation by an unbiased third party, providing depth, breath, and insight. The extent to which, could never be captured…
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Why Aren’t You Doing More Research?

Primary research is defined as research in which investigators collect data directly, instead of relying on data from previous research. Ideba does a significant amount of primary research for clients, but I always wonder why more clients…