In 2022, I conducted over 100 Win/Loss research interviews at Ideba for SaaS and service institutions and was encouraged to share results given high appreciation for bespoke insight presented to leadership, operations, and management. The following insights were consistent among a client base of high-profile and established tech-focused institutions (mid-size to large, all over 500 employees, and some over 10,000).

Why deals were won

Why deals were lost

How clients have increased sales conversion and overcome barriers to entry

Ideba loves partnering to understand prospect needs, market trends/dynamics impacting vendor selection, and then apply actionable insights to drive increased revenue and make a difference to your bottom line. Please reach out via email ( or LinkedIn if you have any questions or would like to learn more.

Lee Sumner, Research Director