image of SuperBowl logo

Finding Flow

I’ve been thinking a lot about peak performance lately, and not just because my Philadelphia Eagles lost the Super Bowl after the entire pregame broadcast team picked them to win. I promise, I’m going to stop talking about this… eventually. We…
arms around eachother

Decisions That Impact Those Who Matter Most

One of the things I love about Ideba and our team is a unified commitment to giving back. Everyone has their own way of giving back on their own, but whenever we are together as a group, the desire to help others is unmatched. As we plan…
film reel and clapper

Back to Beyond – Defeating the ordinary in film, now and then

We didn’t have Marvel movies when I was growing up. Via TV, we were still fed a steady diet of Hollywood’s Golden Age, watching Bogart, Cary Grant, Bette Davis, Barbara Stanwyck and the rest dance to the tunes of screenwriters like Raymond…
business meeting with whiteboard

Tell The Truth, But Make It Fascinate

While getting my degree in advertising at Portland State University, professors encouraged students to do a lot of extracurricular reading – and provided recommendations. The ones I remember enjoying most were: Lovemarks, How to Talk to Anyone,…
woman meditating in front of laptop

Self-Care: Overstated and Underutilized

Now that we are sitting in this “post-pandemic” world, it’s easy to see the level of burnout across the workforce. Having previously worked at a medical institution, the burnout was glaringly evident. If not addressed, burnout can affect…
human finger interacts with artificial intelligence

Let Technology Get Back Again

If I were alive in the early 20th century, I would have had the opportunity to witness firsthand some of the transformative technologies that impacted our world then. And to watch the complaints and the praise by the masses. Let’s attempt…
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Are you making a BIG mistake in times of economic uncertainty?

During uncertain economic times, it’s easy to cut Marketing budgets, prioritizing new customer acquisition over what you invest in current customers – the most important people in your world. If you nurture and serve your current customers…
picking up trash at the beach

Beach Litter

Once a year, I fly out to see my grandfather in Boca Raton, Florida. His apartment is a five-minute walk from the beach, so luckily, I spend a lot of my time there in the ocean. Each time I visit, I notice a rise in the amount of garbage left…
Hand holding young plant

Know Your Why

At the beginning of every new year, we hear ‘what’ resolutions our family, friends, and colleagues are making and ‘how’ they plan to implement these changes in their lives. To save money by creating a budget or to lose weight by healthy…