candle flame

Powerless

Pacific Gas & Electric (PG&E), California’s largest power utility, warned that they would be turning off the power in my county due to high fire danger. Strong, gusty winds and vanishingly low humidity were plaguing the region.…
holding hands

Uganda 2020: James Rice

Working on improving their rainwater collection to offset the cost of municipal water – getting results that matter What David did with the grain truck purchase and seeing that turn into a business – one of many efforts to make the…
made by we

We are a Cult

In January, I was given a free one-year membership to WeWork. I had no idea what I was going to do with it, but thought, sure, I’ll sign up and try it out. My first visit was in the new Salesforce tower in San Francisco. As my planned meetings…
small children with tire

Uganda 2020: James Gleason

I love the fact that this school’s leadership is not looking for a “hand out”, but a “hand up”. They are not expecting us to bail them out and care for their finances. They are doing a great job leading in their areas of expertise…
Quid pro quo

You Know Quid Pro Quo?

Latin is back!  When I was a kid, there was always talk of taking Latin at elite schools.  For many professions it would be needed, they said, like becoming a doctor. Being a catholic schoolboy, we’d hear the priests talking…
elephant in the wild

Uganda 2020: Dan Rosen

Worth getting up early for: Sunrise at Simba safari Lodge. Top tip: Don’t forget wet wipes, bottled water and sunscreen. Keep an eye out for: Troops of Baboons walking down the road alongside motorbikes carrying 3 to 4 people and…
question mark in chat bubble

My Least Favorite Word in the English Language

Ideba is in the business of keeping clients happy and making real connections with people we work for. As I push on towards close to a decade spent working for Ideba, I have learned to despise one word above all others in the context of…
students in front of building

Uganda 2020: Barb Gordon

The favorite thing about Uganda for me is the resilience of the people.  Over and over I am amazed at the laundry list of things that they contend with daily, but we are met with genuine enthusiasm when talking about new ideas and…
holding hands

Gone Are the Days of Traditional Marketing Tactics

As we move away from traditional marketing tactics and become a more digitally and socially connected society, larger organizations have stepped up to the plate to find new and interesting marketing strategies and they seem to be working. I…