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Giving Back

If you’re like me and want to focus more on giving back in…
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When Nostalgia Works

I like futuristic transformations, disruption, and innovation…
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Strong Coffee, Even Stronger Transparency

Think back to an experiment-like advertisement you’ve seen…
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Why an Apple Watch Was My Fave Gift This Year

For me, Christmas has always been the season for giving… and…
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Maybe The Human-Like Robots Aren’t So Bad?

I remain fascinated by those Boston Dynamics robots. I can’t…
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Lessons Learned

While we all look forward to 2020 being in our rearview…
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My Guilty Pleasure in 2020

During 2020 I developed a guilty pleasure which is that I…
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Nerding Out in the Milky Way

The European Space Agency (ESA) launched the Gaia space observatory…
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Seeking Inspiration as the Year Draws to a Close

As we come to the end of a tough year, and collectively…

Ideba is a consulting, research and creative firm focused on providing measurable benefits to our clients while creating positive change in the communities in which we do business. We do not define our success principally on the bottom line, but on the success we create for our customers.

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