sports car on road

A Fair and Unbiased Response to BMW’s New Logo

For those of you who aren’t car fanatics like me and some of my friends, car manufacturer Bayerische Motoren Werke AG (commonly referred to as BMW) made news early March ’20 when they modified their logo… for the digital age. Check…
smiling face emoticon

Good News

It’s really easy to run into the wind right now and read all of the stressful news out there. Instead I thought it would be nice to create a list of my favorite things I found through my recent internet scrolling to spread a little bit…
woman working on laptop on deck

Creative Adaptability

“These are weird times.” That’s one way to sum up what humanity is going through right now. While the world has seen pandemics before, we’ve never seen one on this scale in our modern society. Luckily, access to information has…
man on video conference call

Coronavirus disease (COVID-19) – The Beginning of the End for Commercial Office Space

During the course of our qualitative research at Ideba, we interview a lot of fascinating people from around the world. In the past week, that has included senior executives from Europe, Asia and the Americas, the vast majority of whom…
laptop email

Are working relationships dead?

With ever evolving technology, it feels that we communicate almost solely through email. It might be effective, but can you build a relationship with someone over email? For me, that’s a hard no. Sure, you can try to maintain relationships…
global virus network

Healthy fear of pandemics is a good thing

With coronavirus hogging the headlines and stripping big box stores of face masks purchased in a panic, it’s a good time to visit some of the worst pandemics of the past 100 years and get some basic information. It’s not comforting…
smartphone with heart emoji

The Love of February

With the rise of esports, which is on track to be the second most watched professional sports league (behind the NFL), a new service, Juked, gives you a comprehensive listing of live and upcoming esports events.  And if you thought…
hands putting ballots in box

Trends to Watch This Election Season

During customer research projects at Ideba, we consistently find trends.  The aggregate data we collect from customer interviews gives us first-hand accounts of what they’re thinking enabling us to find accurate inclinations. However, trends…
working on smartphone and laptop

The Other, Smaller Internet

There was a funny meme going around online with a picture of someone on their cellphone, and a question written across it, “do you ever get bored with the internet and then grab your phone to see what the other, smaller internet is up…