Tag Archive for: technology

upward trend line over collage of faces

Staying Trendy

Although I’ve been a geek and early adopter since the 80s of all things tech, I admit to having trouble staying on top of what’s trendy.  So, if you’re young, hip and have a great network of trendy friends, you can pretty much stop reading…
wow cartoon

Things That Make You Say “Wow!”

As a market researcher, I am thrilled when trends and dynamics emerge after interviewing people. You know you’re beginning to uncover objective findings when the same feedback – good, bad or indifferent – is cited repeatedly by unrelated…
business people working at one table

Reflecting on Opportunity and Ambiguity

As I am nearing the end of my second co-op (or internship) here at Ideba, I have been reflecting on my time with the company: my successes, areas for improvement, and my progress since my last co-op term. Something that came up recently was…
robot thinking

I Like my Machines the way Mae West Liked her Men: Dumb.

https://youtu.be/wXxrmussq4E The referenced video holds the benign title “Robots Opening Doors.” Sounds simple. However, the reaction to it, including mine, can be best described as bemused horror. In the video, an arm-less, 4-legged…
help center illustration

The Value of Services

I’ve taken a good college try at the smart home, from August locks to WeMo smart switches to the Nest thermostat.  Everything is a bit clunky.  This is after a good two decades of the technology industry learning how to make printer setup…
business travel, laptop with empty screen

Staying Productive While on The Road

At first, it seems easy to complete 40 hours of work in a week while simultaneously traveling for meetings or sales. It would appear from a superficial level that hours of airplane travel, blocks of time waiting for transit, shuttle, taxi time…
video on a tablet

Not All Video is Created Equal

For yet another year, video is all the rage in marketing. IDG raved about the effectiveness of video content with the following stats: 65% of video viewers watch more than ¾ of a video 75% of execs watch work-related videos at least…
booth at CES

Pre-Highlights from CES2018 to Avoid Going There in Person

The (sometimes) energetic craziness of the yearly Consumer Electronics Show in Las Vegas is mostly overshadowed by the too-many-people-to-enjoy-myself syndrome.  Having attended over the past 20 years now, it has gone from the friend that…