Tag Archive for: technology
Evaluating Hoopla
Creating a competitive marketing advantage is not easy. It's hard for a CMO to evaluate the marketing hoopla, innovative new technologies and disruptive marketing chatter that saturate the industry today. Navigating the complexity of expanding…
Digital Fungus
As the Crypto Economic Era bull market rages, with Bitcoin and Ethereum surpassing their all-time highs, we are seeing a range of blockchain-based businesses, applications, and projects entering the market. One of the most intriguing categories…
Democracy Isn’t Keeping Up
Democracy depends on well-managed elections, but elections in the United States have not kept pace with the opportunities offered by technology...
Ready Synthetic Go.
The world’s house arrest surfaced new habits and accelerated
synthetic products - big empires today. Think the star-studded MasterClass, or the elite expertise of Farnham Street. This is a far cry from when I made
$380 dollars selling…
AI Is Just as Biased as We Are
You may have heard: Amazon’s job recruiting tool didn’t like women. The tool was built to review job applicant resumes and identify the most qualified candidates. The issue was that the AI had been trained via patterns observed…
Personalized Tech: Great When It Works
There is nothing better than trying out new technology and having it transform the way you were consuming a service. For example, I stumbled across this list of Netflix codes and it enabled searching shows by way of numerous unique categories.…
Finding the Intelligence in the Machine
I usually stand alone when I proclaim how much I loved The Lawnmower Man, the 1992 film based on a Stephen King short story. Despite it getting a 42 metascore from Metacritic, it was a seriously important film for me. It proceeded other…
Staying Trendy
Although I’ve been a geek and early adopter since the 80s of all things tech, I admit to having trouble staying on top of what’s trendy. So, if you’re young, hip and have a great network of trendy friends, you can pretty much stop reading…
Things That Make You Say “Wow!”
As a market researcher, I am thrilled when trends and dynamics emerge after interviewing people. You know you’re beginning to uncover objective findings when the same feedback – good, bad or indifferent – is cited repeatedly by unrelated…