Tag Archive for: technology
The beautiful chaos has given us some entertainment the past few weeks. Some of my favorite stories:
Grifters gonna grift-the fraud of FTX and over a million customers left hanging. https://www.bbc.com/news/technology-63624894Not many people like Zuck’s version of the metaverse. Shocking, I know. But hey, Roblox is rocking over 200 million…
The Value of Human Imagination in a World of AI
Marketers are often the ones tasked with thinking up the "next big thing." But in a world where artificial intelligence can generate new ideas and products, what is the value of human imagination? Let's explore this question and its implications…
Making Marketing Metrics Matter
Analytics has gone in and out of fashion focus over the past two decades. There is a point in time that it takes all the oxygen out of any other marketing conversation, and then months that it isn't even discussed. Sure, there are only so many…
Favorite Things of 2021
Last week I took time to reflect on the many things I’m thankful for this year: my family and friends, our health, science and vaccinations that made gathering together this year possible again, a new job that’s providing me with opportunities…
The Video Lesson We Learned During COVID
With stay-at-home orders and a pandemic threatening us all, some of the usual tools of marketing were suddenly out of reach. Sales meetings, corporate events, conferences and exhibitions—they were all off the table.
A lot of…
Pretending to Invent More Things
One of the most exciting things the past few years is undoubtably the NFT market. This is because we are watching it happen. It is the wild west, being shaped and defined by the creators and communities as we get to watch. This is the mid-90’s,…
Giving Employees the Latest Tech to Do Their Job
Prior to starting Ideba, I worked at a consulting firm in the Puget Sound area iSoftStone – a company founded by two former Microsoft executives.
I was always impressed by their desire to provide employees the latest tech, including a…
In My Opinion, Google Earth is the Single Most Amazing Technology Available Today
It has been 20 years since Google Earth released an interactive software that put futuristic and impossible high-tech gadgetry from classic spy and CIA books/movies into the hands of everyone (including my 12-year-old self at the time)!
The…
Push to Innovate
Expanding on the ongoing Ideba blog theme: what are you most excited to see in 2021? I have to say I look forward to outcomes and experiences related to technological industries and use of that technology being put into overdrive.
We just…