Tag Archive for: technology

Let Technology Get Back Again

If I were alive in the early 20th century, I would have had the opportunity to witness firsthand some of the transformative technologies that impacted our world then. And to watch the complaints and the praise by the masses. Let’s attempt…

Moon shot and chaser

Reading about NASA’s Orion spacecraft and its mission to the moon, the exuberant tone of the PR took me back. There seemed a real effort to make the mission seem the first step of many, to make its success a harbinger of additional successes…

The beautiful chaos has given us some entertainment the past few weeks. Some of my favorite stories:

Grifters gonna grift-the fraud of FTX and over a million customers left hanging. https://www.bbc.com/news/technology-63624894Not many people like Zuck’s version of the metaverse. Shocking, I know. But hey, Roblox is rocking over 200 million…

The Value of Human Imagination in a World of AI

Marketers are often the ones tasked with thinking up the "next big thing." But in a world where artificial intelligence can generate new ideas and products, what is the value of human imagination? Let's explore this question and its implications…

Making Marketing Metrics Matter

Analytics has gone in and out of fashion focus over the past two decades. There is a point in time that it takes all the oxygen out of any other marketing conversation, and then months that it isn't even discussed. Sure, there are only so many…

Favorite Things of 2021

Last week I took time to reflect on the many things I’m thankful for this year: my family and friends, our health, science and vaccinations that made gathering together this year possible again, a new job that’s providing me with opportunities…

The Video Lesson We Learned During COVID

With stay-at-home orders and a pandemic threatening us all, some of the usual tools of marketing were suddenly out of reach. Sales meetings, corporate events, conferences and exhibitions—they were all off the table.   A lot of…

Pretending to Invent More Things

One of the most exciting things the past few years is undoubtably the NFT market. This is because we are watching it happen. It is the wild west, being shaped and defined by the creators and communities as we get to watch. This is the mid-90’s,…

Giving Employees the Latest Tech to Do Their Job

Prior to starting Ideba, I worked at a consulting firm in the Puget Sound area iSoftStone – a company founded by two former Microsoft executives. I was always impressed by their desire to provide employees the latest tech, including a…

In My Opinion, Google Earth is the Single Most Amazing Technology Available Today

It has been 20 years since Google Earth released an interactive software that put futuristic and impossible high-tech gadgetry from classic spy and CIA books/movies into the hands of everyone (including my 12-year-old self at the time)! The…