Posts

The Video Lesson We Learned During COVID

With stay-at-home orders and a pandemic threatening us all, some of the usual tools of marketing were suddenly out of reach. Sales meetings, corporate events, conferences and exhibitions—they were all off the table.   A lot of…

Pretending to Invent More Things

One of the most exciting things the past few years is undoubtably the NFT market. This is because we are watching it happen. It is the wild west, being shaped and defined by the creators and communities as we get to watch. This is the mid-90’s,…

Giving Employees the Latest Tech to Do Their Job

Prior to starting Ideba, I worked at a consulting firm in the Puget Sound area iSoftStone – a company founded by two former Microsoft executives. I was always impressed by their desire to provide employees the latest tech, including a…

In My Opinion, Google Earth is the Single Most Amazing Technology Available Today

It has been 20 years since Google Earth released an interactive software that put futuristic and impossible high-tech gadgetry from classic spy and CIA books/movies into the hands of everyone (including my 12-year-old self at the time)! The…

Push to Innovate

Expanding on the ongoing Ideba blog theme: what are you most excited to see in 2021? I have to say I look forward to outcomes and experiences related to technological industries and use of that technology being put into overdrive. We just…

Evaluating Hoopla

Creating a competitive marketing advantage is not easy. It's hard for a CMO to evaluate the marketing hoopla, innovative new technologies and disruptive marketing chatter that saturate the industry today. Navigating the complexity of expanding…

Digital Fungus

As the Crypto Economic Era bull market rages, with Bitcoin and Ethereum surpassing their all-time highs, we are seeing a range of blockchain-based businesses, applications, and projects entering the market. One of the most intriguing categories…

Democracy Isn’t Keeping Up

Democracy depends on well-managed elections, but elections in the United States have not kept pace with the opportunities offered by technology...

Ready Synthetic Go.

The world’s house arrest surfaced new habits and accelerated synthetic products - big empires today. Think the star-studded MasterClass, or the elite expertise of Farnham Street. This is a far cry from when I made $380 dollars selling…

AI Is Just as Biased as We Are

You may have heard: Amazon’s job recruiting tool didn’t like women. The tool was built to review job applicant resumes and identify the most qualified candidates. The issue was that the AI had been trained via patterns observed…