Tag Archive for: research
How are you sharing your product roadmap with increasingly inquisitive customers?
Conducting qualitative research on behalf of technology customers over the past 20 years, it has been interesting to see the shift in expectations among their clients, when it comes to sharing their product roadmap. Gone are the days when clients…
Using Research to Set Goals for 2022
As the new year approaches, we are all likely reflecting on the past two years and beginning to set goals for 2022. Personal goals, professional goals, and business goals for the year ahead. Personal goals and professional goals come from within.…
Networking – The Real Key to Success
I’ve been thinking a lot about Christina’s blog from last week. It’s fitting that she and I are joining the Ideba team at roughly the same time, and not just because we both live in Pennsylvania. Last week Christina talked about what…
A Life of Science to a Life of Business
It was a sunny day on May 4th when I walked across the stage during my college graduation. Receiving my degrees, one in neuroscience and the other in psychology, meant that the next door in my career was finally open. My hopes were high to…
Increased Importance and Awareness of Mental Health
The COVID-19 pandemic brought a lot of focus on people’s physical health. However, with new data and research coming out we are learning about the collective toll COVID-19 had on people’s mental health as well. In a poll conducted by the…
A Changing Family Dynamic – wise words from two great bosses
The best piece of business advice I ever received was from @Andersbrown, a former Microsoft employee, and one of the founders at a former employer, Akona Systems. A super smart, highly engaging guy, from whom I learned a tremendous amount.
His…
Promoting Customer Success with Videos
Ideba’s creative team loves to help our clients share their offerings in creative and engaging ways. Instead of telling potential customers how you can help them, let your past customers share what they gained by using your products or services.…
You Won’t Know If You Don’t Ask
Qualitative research is an effective means of collecting information from clients and prospects through questioning and conversation by an unbiased third party, providing depth, breath, and insight. The extent to which, could never be captured…
Why Aren’t You Doing More Research?
Primary research is defined as research in which investigators collect data directly, instead of relying on data from previous research.
Ideba does a significant amount of primary research for clients, but I always wonder why more clients…