Tag Archive for: research
Remembering Asian Market Diversity
Last year, I was fortunate enough to spend four months living in Singapore while attending a local university. One of the classes I took discussed the huge variances among Asian countries and regions, areas often lumped together and deemed similar…
Research Finds Radio Advertising Works
I’ve never heard a radio advertisement I liked - everything about them bugs me. From the fanatical announcer, to repeating of the phone number three or more times, the obnoxious jingles… everything.
Must give a little credit to Tom Shane…