Posts

A Changing Family Dynamic – wise words from two great bosses

The best piece of business advice I ever received was from @Andersbrown, a former Microsoft employee, and one of the founders at a former employer, Akona Systems. A super smart, highly engaging guy, from whom I learned a tremendous amount. His…

Promoting Customer Success with Videos

Ideba’s creative team loves to help our clients share their offerings in creative and engaging ways. Instead of telling potential customers how you can help them, let your past customers share what they gained by using your products or services.…

You Won’t Know If You Don’t Ask

Qualitative research is an effective means of collecting information from clients and prospects through questioning and conversation by an unbiased third party, providing depth, breath, and insight. The extent to which, could never be captured…

Why Aren’t You Doing More Research?

Primary research is defined as research in which investigators collect data directly, instead of relying on data from previous research. Ideba does a significant amount of primary research for clients, but I always wonder why more clients…

An Ever Evolving Role at an Ever Evolving Company

When Ideba was founded in 2010, we had three service offerings: qualitative VOC research, design/copywriting, and marketing consulting. In years one through eight, our services evolved… adding quantitative research, CSAT, Win/loss, analytics,…

Top 10 Lessons Learned from Win/Loss Research in Q1, 2021

Over the past 12 months, Ideba has seen a significant increase in the volume of qualitative win/loss research, with CROs and executive leadership looking for an unbiased, third-party perspective into why their company is winning and losing…

The Whole is Greater than the Sum of its Parts

Ideba held its first QBR of the year last week, and while we were reviewing all the great work for our clients, it got me thinking about the mechanics of our team. As it stands now, Ideba is made up of eight full-time employees, multiple…

Storytelling Tips for Better Presentations

Storytelling has been used since the beginning of time to derive deeper meanings of situations and life experiences. Storytelling is used frequently in marketing and branding to appear more relatable and engage customers to become more invested…

A Couple Unexpected Perks to Working in Market Research

I noticed something the other morning while I was working on a research presentation for one of our clients, and it made me chuckle a bit. While I was alphabetizing various names of competitors, I realized that I was able to put them in…

Do that. No, don’t do that

I have learned to largely ignore headlines about the latest study proving that “X” is actually bad for you or that you should never do “Y”.  And for good reason: I’ve grown sick of seeing a subsequent study that claims to prove…