Tag Archive for: research

The beautiful chaos has given us some entertainment the past few weeks. Some of my favorite stories:

Grifters gonna grift-the fraud of FTX and over a million customers left hanging. https://www.bbc.com/news/technology-63624894Not many people like Zuck’s version of the metaverse. Shocking, I know. But hey, Roblox is rocking over 200 million…

Money CAN Buy Happiness

I often hear the phrase, “money can’t buy happiness.” Generally, people who disagree with this statement are likely to define or base their happiness on the quantity/qualities of their material possessions. As someone who dreams of one…

It’s Time for Product Roadmap 2.0

Ideba provides win/loss, CSAT, and voice of the customer research for clients. Additionally, our creative group is tapped to refine organizations’ product roadmap. This provides an opportunity to examine the nexus between customer needs,…

Know What Your Customers Expect from Your Solutions — and Your Company

Judging from the customer satisfaction score (CSAT) and voice of the customer (VOC) research Ideba regularly conducts, customer expectations seem to be funneling into two main categories. The categories define what customers expect from the…

Quantitative Meets Qualitative

Transitioning from scientific research into a world of business and market-related qualitative research was a very defining and enlightening step in my career. Given many opportunities to learn by example from my experienced colleagues, there…

Overcoming Nervousness when Interviewing and Presenting

When I first started my career doing phone and in-person interviews – and then presenting research findings – I couldn't imagine getting through them without feeling completely awkward, nervous, unsure… pick your word… but can now attest…

Raising the Bar and Giving Thanks at the Ideba Annual Business Review

Borne as a remote team 12 years ago, we’ve always appreciated business reviews, for quality facetime, and to collaborate on new initiatives. Having weathered COVID as well as any firm, avoiding disruption to business operations, we’re proud…

How are you sharing your product roadmap with increasingly inquisitive customers?

Conducting qualitative research on behalf of technology customers over the past 20 years, it has been interesting to see the shift in expectations among their clients, when it comes to sharing their product roadmap. Gone are the days when clients…

Using Research to Set Goals for 2022

As the new year approaches, we are all likely reflecting on the past two years and beginning to set goals for 2022. Personal goals, professional goals, and business goals for the year ahead. Personal goals and professional goals come from within.…

Networking – The Real Key to Success

I’ve been thinking a lot about Christina’s blog from last week. It’s fitting that she and I are joining the Ideba team at roughly the same time, and not just because we both live in Pennsylvania. Last week Christina talked about what…