Tag Archive for: research
Asynchronous Work in 2023
I’ve been following Anne Helen Petersen for years, first on Facebook, then on Instagram, and now I’m a paid subscriber to her Culture Study newsletter. The prompts she poses to her readers about culture and work, and her responses to those…
Moon shot and chaser
Reading about NASA’s Orion spacecraft and its mission to the moon, the exuberant tone of the PR took me back. There seemed a real effort to make the mission seem the first step of many, to make its success a harbinger of additional successes…
The beautiful chaos has given us some entertainment the past few weeks. Some of my favorite stories:
Grifters gonna grift-the fraud of FTX and over a million customers left hanging. https://www.bbc.com/news/technology-63624894Not many people like Zuck’s version of the metaverse. Shocking, I know. But hey, Roblox is rocking over 200 million…
Money CAN Buy Happiness
I often hear the phrase, “money can’t buy happiness.” Generally, people who disagree with this statement are likely to define or base their happiness on the quantity/qualities of their material possessions. As someone who dreams of one…
It’s Time for Product Roadmap 2.0
Ideba provides win/loss, CSAT, and voice of the customer research for clients. Additionally, our creative group is tapped to refine organizations’ product roadmap. This provides an opportunity to examine the nexus between customer needs,…
Know What Your Customers Expect from Your Solutions — and Your Company
Judging from the customer satisfaction score (CSAT) and voice of the customer (VOC) research Ideba regularly conducts, customer expectations seem to be funneling into two main categories. The categories define what customers expect from the…
Quantitative Meets Qualitative
Transitioning from scientific research into a world of business and market-related qualitative research was a very defining and enlightening step in my career. Given many opportunities to learn by example from my experienced colleagues, there…
Overcoming Nervousness when Interviewing and Presenting
When I first started my career doing phone and in-person interviews – and then presenting research findings – I couldn't imagine getting through them without feeling completely awkward, nervous, unsure… pick your word… but can now attest…
Raising the Bar and Giving Thanks at the Ideba Annual Business Review
Borne as a remote team 12 years ago, we’ve always appreciated business reviews, for quality facetime, and to collaborate on new initiatives. Having weathered COVID as well as any firm, avoiding disruption to business operations, we’re proud…