Ideba's Top 10 SlideShare Posts

Did you know we keep our SlideShare up to date with our latest and greatest client work? It’s important to keep an eye on your analytics and be aware of what content customers are looking for. As an introduction to some of our work, here’s…

Qualitative and Quantitative Research Studies… What’s the Difference?

Market research studies come in every form imaginable, and vary dramatically by size and scope. It is so important for businesses to select the right type of research study to produce actionable insights and effectively inform. An expert…

Could World Cup 2026 be the Death of Major League Sport in the USA?

Over the past two decades, the game of football (soccer) has witnessed unprecedented growth in the United States. Major League Soccer is experiencing record revenues, and record crowds, and is attracting some of the world’s best players,…

5 Tips to Enhance Customer Service Experience

It should come as no surprise that a lack of training negatively impacts overall customer service. If you don’t train your staff as part of their onboarding, making it the foundation of their job, you are setting them (and yourself) up…

Recession Risk Ahead? Keep talking.

Financial gatekeepers are growing alert to the possibility of a recession. A major warning sign is something called a ‘flattening yield curve.’  Per Barron’s: “Last week, the gap between two- and 10-year Treasury notes was 0.34…

How to Generate Leads Through Content Marketing

Not long ago, generating leads meant cold calling and networking at events. Today, just the mention of cold calls will send a chill up the spines of marketers who remember their days on the phone. You were hung up on and called names by…

May the Force Be with Your Message

One thing our clients request is messaging for their new product, service or program.  We go through our careful process to come up with an alluring yet precise value proposition aimed at their target market.  All messaging then ties carefully…

3 Simple Tips to Work from Home

Whenever I tell someone that I work from home, the response is always one of two things: “Wow, that’s so awesome – I would love to work from home” or “That’s cool, but I don’t think I could do it”. Those who think it’s…
young businessman with a red tie shouting furiously at his mobile phone

Stop the Annoying Robocall

Robo, scam, and spam calls are on the rise and it doesn’t appear they will stop any time soon. According to statistics provided by YouMail, 3.4 billion robocalls were placed nationwide in April 2018. That is up significantly from just four…

Using Great Customer Service as a Means of Differentiation in an Increasingly Commoditized World

Over the last decade, we’ve all experienced the increased automation of customer service, from telephone/online banking, to technical support, to checking in or out of hotels. The list is endless. We’ve also seen an increased emphasis…