Posts

Why your LinkedIn profile is more valuable than your Resume

Confession Time! I’ve only read the Resume of one @Ideba employee ever! And if you can guess who it is first time, I’ll send you a @Starbucks card. As is widely recognized, the majority of people get a job through peer referrals,…

Selling Value vs. Cost

In B2B, everyone wants to sell based on “value” versus cost, as it ultimately means you can command a premium for your goods and services. But what does “value” mean to the customer? Here are some examples from recent research…

An Important Question for all CMO’s

Who is more important to you? Your current customers OR your prospective customers? A second question for you… Who is more important to you? Your current customers OR your prospective customers … as measured by the percentage of dollars…
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Your Agency Should Be the Antidote to the Kool-Aid

In the world of corporate technology, it is painfully difficult to maintain third-party objectivity.  It’s hard to adopt and maintain the attitude with which prospects approach your products and services.  When working with a product or…