Posts

An Ever Evolving Role at an Ever Evolving Company

When Ideba was founded in 2010, we had three service offerings: qualitative VOC research, design/copywriting, and marketing consulting. In years one through eight, our services evolved… adding quantitative research, CSAT, Win/loss, analytics,…

The Whole is Greater than the Sum of its Parts

Ideba held its first QBR of the year last week, and while we were reviewing all the great work for our clients, it got me thinking about the mechanics of our team. As it stands now, Ideba is made up of eight full-time employees, multiple…

Would You Like Some Coffee with Your Aesthetics?

Recently I was working in a café, people watching every time I took a sip of my cappuccino. The café was very pleasing to the eye. White tile, driftwood accents, greenery hanging from every wall and natural lighting filled the space. After…

Things That Make You Say “Wow!”

As a market researcher, I am thrilled when trends and dynamics emerge after interviewing people. You know you’re beginning to uncover objective findings when the same feedback – good, bad or indifferent – is cited repeatedly by unrelated…

Reality Not Required

Hands down, my most admired designer is Jim Jannard. The founder of Oakley (sunglasses) and RED (cameras), he doesn’t do TED talks or wastes time on the speaking circuit. Because he is heads down working (when not on one of his private Fiji…
industrial designer working on project in office

Product Design as Art

I love beautiful product design and I don’t think that I am alone in that. There is something about melding a unique form with great function that can speak to us and elevate objects to the realm of art. Materials, in addition to form, play…
Magnifying glass on page of book

Brand Building: Research First

Great branding is the most direct and powerful way for your company to tell the world who you are and what you stand for. But how do you filter all your creative design options to both please the client and reach consensus within your team? Even…

Brands of Gold

With the 31st Summer Olympics, held in Rio de Janeiro, Brazil now over, it seems like as good as time as ever to offer a few opinions on the branding and design of their spectacular games. For starters, the logo (the 1st ever 3D designed Olympic…

Net-fix or Net-miss?

A few weeks go by and another new high-profile logo redesign to critique and discuss. This time it’s the turn of Netflix, who just unveiled their new “N” app logo. Whether you like it or hate it, it seems too have been a PR success with…

Thank you, Ideba

As my second co-op work term with Ideba is coming to a close, I’ve had the chance to reflect on the various things I learned over this term as well as my work term last summer. While the opportunity to learn new things at Ideba is absolutely…