Tag Archive for: consulting

Fundamental Truths

Throughout my career I have paid significant attention to learning fundamental rules that consistently lead to success when applied. Removing all factors of circumstance, luck, bias, and favorable conditions, these are the practical and true…
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Exceptional Customer Experiences Matter

Here on the Ideba blog, we’ve written many times about the value of providing excellent customer service, and how training your team can dramatically improve client satisfaction. We know how pivotal client service is from our own research,…
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Research, Consulting, and Crocheting

My aunt recently taught me how to crochet, and I love it! As a research analyst and coordinator, I’ve learned the many ways that crocheting relates to my profession and helps me continue to provide quality work. I thought this blog would…

Raising the Bar and Giving Thanks at the Ideba Annual Business Review

Borne as a remote team 12 years ago, we’ve always appreciated business reviews, for quality facetime, and to collaborate on new initiatives. Having weathered COVID as well as any firm, avoiding disruption to business operations, we’re proud…
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Giving Employees the Latest Tech to Do Their Job

Prior to starting Ideba, I worked at a consulting firm in the Puget Sound area iSoftStone – a company founded by two former Microsoft executives. I was always impressed by their desire to provide employees the latest tech, including a…
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Networking – The Real Key to Success

I’ve been thinking a lot about Christina’s blog from last week. It’s fitting that she and I are joining the Ideba team at roughly the same time, and not just because we both live in Pennsylvania. Last week Christina talked about what…
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An Ever Evolving Role at an Ever Evolving Company

When Ideba was founded in 2010, we had three service offerings: qualitative VOC research, design/copywriting, and marketing consulting. In years one through eight, our services evolved… adding quantitative research, CSAT, Win/loss, analytics,…
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The Whole is Greater than the Sum of its Parts

Ideba held its first QBR of the year last week, and while we were reviewing all the great work for our clients, it got me thinking about the mechanics of our team. As it stands now, Ideba is made up of eight full-time employees, multiple…