Tag Archive for: blog

business charts

Making Marketing Metrics Matter

Analytics has gone in and out of fashion focus over the past two decades. There is a point in time that it takes all the oxygen out of any other marketing conversation, and then months that it isn't even discussed. Sure, there are only so many…
walking on balance beam

Work-Life-Pandemic Balance

While we may see an end in sight to the pandemic, remote working is here to stay. Many organizations are thinking about taking a “hybrid office” approach where some people are working in offices, while others stay at home. As our President,…
hands with heart painted on

Giving Back

If you’re like me and want to focus more on giving back in 2021 (and beyond), here are some of the Ideba team’s favorite non-profit organizations. Let’s start with my favorites first… If you’ve followed along with our blogs…
sun behind clouds

Uganda 2020: Mark Salow

Top three things I’m looking forward to most from the 2020 trip: Experiencing what it’s like right at the equator. I’ve never been to it, the school is just north of it, but the nature park we’re visiting is right on it. So,…
wow cartoon

Things That Make You Say “Wow!”

As a market researcher, I am thrilled when trends and dynamics emerge after interviewing people. You know you’re beginning to uncover objective findings when the same feedback – good, bad or indifferent – is cited repeatedly by unrelated…
business people working at one table

Reflecting on Opportunity and Ambiguity

As I am nearing the end of my second co-op (or internship) here at Ideba, I have been reflecting on my time with the company: my successes, areas for improvement, and my progress since my last co-op term. Something that came up recently was…
robot thinking

I Like my Machines the way Mae West Liked her Men: Dumb.

https://youtu.be/wXxrmussq4E The referenced video holds the benign title “Robots Opening Doors.” Sounds simple. However, the reaction to it, including mine, can be best described as bemused horror. In the video, an arm-less, 4-legged…
oscar figurines

And The Oscar Goes To…

This has been an exceptional season in Academy Award nominated film marketing.  My history in marketing feature films goes back to late 90’s and I still pay very close attention. I’ve also personally always been a film buff as well so my…
business travel, laptop with empty screen

Staying Productive While on The Road

At first, it seems easy to complete 40 hours of work in a week while simultaneously traveling for meetings or sales. It would appear from a superficial level that hours of airplane travel, blocks of time waiting for transit, shuttle, taxi time…