Posts

Things That Make You Say "Wow!"

As a market researcher, I am thrilled when trends and dynamics emerge after interviewing people. You know you’re beginning to uncover objective findings when the same feedback – good, bad or indifferent – is cited repeatedly by unrelated…

Reflecting on Opportunity and Ambiguity

As I am nearing the end of my second co-op (or internship) here at Ideba, I have been reflecting on my time with the company: my successes, areas for improvement, and my progress since my last co-op term. Something that came up recently was…

I Like my Machines the way Mae West Liked her Men: Dumb.

https://youtu.be/wXxrmussq4E The referenced video holds the benign title “Robots Opening Doors.” Sounds simple. However, the reaction to it, including mine, can be best described as bemused horror. In the video, an arm-less, 4-legged…

And The Oscar Goes To…

This has been an exceptional season in Academy Award nominated film marketing.  My history in marketing feature films goes back to late 90’s and I still pay very close attention. I’ve also personally always been a film buff as well so my…
business travel, laptop with empty screen

Staying Productive While on The Road

At first, it seems easy to complete 40 hours of work in a week while simultaneously traveling for meetings or sales. It would appear from a superficial level that hours of airplane travel, blocks of time waiting for transit, shuttle, taxi time…
Map of Asia

Remembering Asian Market Diversity

Last year, I was fortunate enough to spend four months living in Singapore while attending a local university. One of the classes I took discussed the huge variances among Asian countries and regions, areas often lumped together and deemed similar…

Not All Video is Created Equal

For yet another year, video is all the rage in marketing. IDG raved about the effectiveness of video content with the following stats: 65% of video viewers watch more than ¾ of a video 75% of execs watch work-related videos at least…

Ideba’s Visit to Mpondwe Lhubiriha Secondary School

My year as Ideba’s Global Education Ambassador is nearing its end, and I have recently returned from a visit to Mpondwe Lhubiriha Secondary School. It’s the school that we support in Uganda through our partnership with PODA. What an amazing…

Help Me Help You, Times Two

Fans of the movie "Jerry Maguire" know the expression "help me help you" quite well.  The phrase came to mind while reading a blog entry from Hightail called The Agency Game: 10 tips for working with agencies, and some of the maxims struck…

Three Mistakes of Research Rookies

What I love about research is that it allows you to be an expert. Clients have questions. You find the answers. Although he/she has been in this business for years—you know what their customers are thinking NOW—because you asked. But this…