Returning to In-Person Conferences

tradeshow booths

I had the chance to visit the RSA Security Conference yesterday at the Moscone center in San Francisco. Yes, it has been a while. But everyone there was returning with enthusiasm. The booth designs were brimming with energy and ideas. The hosts and attendees were fired up to be there–with the surprise and delight of seeing someone by chance after a long-time apart. There is a magic to business networking that is nice to rekindle. And the brands were represented with the force we used to know in the glory days. Great design, high energy, fun activities and swag.  Lots of swag. Print on demand took swag up a notch with personalization and fun. In short, we are back. You can follow more on social at #RSAC.

-James Rice, Digital Experience