Posts

Communicating with Creatives

By nature of the industry, advertising and marketing agencies are filled with creative and artistic thinkers. While creative professionals often have a reputation for being imaginative and talented, business professionals occasionally express…

Staying Trendy

Although I’ve been a geek and early adopter since the 80s of all things tech, I admit to having trouble staying on top of what’s trendy.  So, if you’re young, hip and have a great network of trendy friends, you can pretty much stop reading…

Things That Make You Say "Wow!"

As a market researcher, I am thrilled when trends and dynamics emerge after interviewing people. You know you’re beginning to uncover objective findings when the same feedback – good, bad or indifferent – is cited repeatedly by unrelated…

Reflecting on Opportunity and Ambiguity

As I am nearing the end of my second co-op (or internship) here at Ideba, I have been reflecting on my time with the company: my successes, areas for improvement, and my progress since my last co-op term. Something that came up recently was…

Not All Video is Created Equal

For yet another year, video is all the rage in marketing. IDG raved about the effectiveness of video content with the following stats: 65% of video viewers watch more than ¾ of a video 75% of execs watch work-related videos at least…
Magnifying glass on page of book

Brand Building: Research First

Great branding is the most direct and powerful way for your company to tell the world who you are and what you stand for. But how do you filter all your creative design options to both please the client and reach consensus within your team? Even…
39083675 - robot working on laptop (done in 3d)

The Robots Have Terrible Taste

Last year, McCann Japan built an artificial intelligence creative director (AI-CD).  The machine uses troves of past advertisements to draw upon to create a new ad.  The client, Clorets, got to pit man and machine. Two ads were created, you…

Just Say No to Instant Infographics

It’s a fact (but maybe not a surprise) that our attention spans are decreasing: A 2015 study reports that the average human attention span has decreased by 4 seconds in the past 15 years. What's a content marketer to do? Get visual. Research…

Brands of Gold

With the 31st Summer Olympics, held in Rio de Janeiro, Brazil now over, it seems like as good as time as ever to offer a few opinions on the branding and design of their spectacular games. For starters, the logo (the 1st ever 3D designed Olympic…

Are you part of the problem? Or the solution?

In almost every industry, companies aim to please their customers (at least they should). I recently took a United flight from Houston, TX to Tampa, FL. Once we pulled away from the gate and lined up to take-off, a major storm came in. All flights…