Tag Archive for: creative

The Value of Human Imagination in a World of AI

Marketers are often the ones tasked with thinking up the "next big thing." But in a world where artificial intelligence can generate new ideas and products, what is the value of human imagination? Let's explore this question and its implications…

Finding a Career Amidst Your Interests

Tucked in a dusty corner next to a rarely used pair of offices, there exists a collection of magic portals to different worlds. Outsiders looking in may see a dark room filled with colorful lights after-hours. They may see a collection of chairs…

Returning to In-Person Conferences

I had the chance to visit the RSA Security Conference yesterday at the Moscone center in San Francisco. Yes, it has been a while. But everyone there was returning with enthusiasm. The booth designs were brimming with energy and ideas. The hosts…

Raising the Bar and Giving Thanks at the Ideba Annual Business Review

Borne as a remote team 12 years ago, we’ve always appreciated business reviews, for quality facetime, and to collaborate on new initiatives. Having weathered COVID as well as any firm, avoiding disruption to business operations, we’re proud…

Making Marketing Metrics Matter

Analytics has gone in and out of fashion focus over the past two decades. There is a point in time that it takes all the oxygen out of any other marketing conversation, and then months that it isn't even discussed. Sure, there are only so many…

Sensory Bins for the Win

As a mother, I have been exposed to the concept of sensory play, particularly in the form of sensory bins. Sensory play during my childhood took the form of simple crafts or playing outdoors, while the modern spin is sensory bins. These are…

Creative Ways to Help in Heavy Times

Over the last few weeks my thoughts have been with the people of Ukraine: those fleeing their homes and seeking refuge from unrelenting Russian attacks, those staying to defend their country, and all the families who are separating. In this…

Taskmaster – Where Nonsense and Strategic Thinking Co-Exist

There’s nothing better than finding a new TV show and realizing there are already multiple seasons available because you were late to the party. I recently came across a British reality TV show, called Taskmaster. The show includes the Taskmaster,…

A Day in the Life of a Truck

The rise of low-code software gets a lot of attention, and deservedly, for opening accessibility to familiar tools to create friendly and connected apps.  But often overlooked are the platforms that have empowered user customization for…

People, Process, Technology

Now that we are seeing commercial releases of GPT-3 artificial intelligence, this year has been phenomenal in watching new tools for marketers evolve. As they get smarter, expand the datasets, and improve the user experience, this year should…