hexagons with business icons
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Are you making a BIG mistake in times of economic uncertainty?

During uncertain economic times, it’s easy to cut Marketing budgets, prioritizing new customer acquisition over what you invest in current customers – the most important people in your world. If you nurture and serve your current customers…
picking up trash at the beach

Beach Litter

Once a year, I fly out to see my grandfather in Boca Raton, Florida. His apartment is a five-minute walk from the beach, so luckily, I spend a lot of my time there in the ocean. Each time I visit, I notice a rise in the amount of garbage left…
Hand holding young plant

Know Your Why

At the beginning of every new year, we hear ‘what’ resolutions our family, friends, and colleagues are making and ‘how’ they plan to implement these changes in their lives. To save money by creating a budget or to lose weight by healthy…
business woman on airplane

Asynchronous Work in 2023

I’ve been following Anne Helen Petersen for years, first on Facebook, then on Instagram, and now I’m a paid subscriber to her Culture Study newsletter. The prompts she poses to her readers about culture and work, and her responses to those…
science and technology illustration

Moon shot and chaser

Reading about NASA’s Orion spacecraft and its mission to the moon, the exuberant tone of the PR took me back. There seemed a real effort to make the mission seem the first step of many, to make its success a harbinger of additional successes…
business people shaking hands
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Year-End Summary of Win/Loss Research

In 2022, I conducted over 100 Win/Loss research interviews at Ideba for SaaS and service institutions and was encouraged to share results given high appreciation for bespoke insight presented to leadership, operations, and management. The following…
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7 free ways to give back and spread kindness

Yesterday was GivingTuesday, or for those of you less familiar, the Tuesday after Thanksgiving that has been coined the global day of giving. The focus is on doing whatever is in your means to give back, whether that is volunteering, donating,…
businessman showing his phone

The beautiful chaos has given us some entertainment the past few weeks. Some of my favorite stories:

Grifters gonna grift-the fraud of FTX and over a million customers left hanging. https://www.bbc.com/news/technology-63624894Not many people like Zuck’s version of the metaverse. Shocking, I know. But hey, Roblox is rocking over 200 million…
clean up crew

Teamwork Makes the Dream Work

Thanks to the efforts of long-time client Mark Romano, five of the Ideba team were able to join in Hurricane Ian clean-up efforts this past weekend, in Ft. Myers, FL. We were also fortunate to be joined by Stacy Lutz from Syntellis, who showed…