Entries by Jenna Whelan

Engage Your Customers; Unlock Your Future Potential

Seems like the customer was always right, after all. Innovation doesn’t start with brainstorming in a small room of executives, it starts with unmet needs in the market, then delivering solutions that meet or resolve customer needs. How do you figure out your customer’s unmet needs? You go to the source. Customer Advisory Boards (CABs) […]

You Won’t Know If You Don’t Ask

Qualitative research is an effective means of collecting information from clients and prospects through questioning and conversation by an unbiased third party, providing depth, breath, and insight. The extent to which, could never be captured through use of CRM tools, machine learning, or even online surveys (that do have a place… I’ll explain at the […]

Why Aren’t You Doing More Research?

Primary research is defined as research in which investigators collect data directly, instead of relying on data from previous research. Ideba does a significant amount of primary research for clients, but I always wonder why more clients don’t rely on it. Of course, such research is invaluable in new or emerging markets. The data we […]

Evaluating Hoopla

Creating a competitive marketing advantage is not easy. It’s hard for a CMO to evaluate the marketing hoopla, innovative new technologies and disruptive marketing chatter that saturate the industry today. Navigating the complexity of expanding marketing tactics, understanding how to get the best from your marketing spend is paramount. Ideba helps businesses develop actionable strategies […]

Why Training Can Be a Competitive Differentiator for You

When you think about training, it should be a “must have” for all organizations. But to what extent does training become a competitive differentiator? Basic technical training is what I would consider critical. Equally, service training is just as essential. You can’t have one without the other. Many companies provide eLearning modules for both and […]

An Ever Evolving Role at an Ever Evolving Company

When Ideba was founded in 2010, we had three service offerings: qualitative VOC research, design/copywriting, and marketing consulting. In years one through eight, our services evolved… adding quantitative research, CSAT, Win/loss, analytics, GTM, strategy and planning, sales enablement, and more. And in the last 2-3 years, our services have expanded yet further at a faster […]

Top 10 Lessons Learned from Win/Loss Research in Q1, 2021

Over the past 12 months, Ideba has seen a significant increase in the volume of qualitative win/loss research, with CROs and executive leadership looking for an unbiased, third-party perspective into why their company is winning and losing deals. Understanding this gives valuable insights for new business and customer expansion. For Q1 2021, I’m pleased to […]

The Whole is Greater than the Sum of its Parts

Ideba held its first QBR of the year last week, and while we were reviewing all the great work for our clients, it got me thinking about the mechanics of our team. As it stands now, Ideba is made up of eight full-time employees, multiple part-time, and an advisory board of industry professionals affiliated with […]

Storytelling Tips for Better Presentations

Storytelling has been used since the beginning of time to derive deeper meanings of situations and life experiences. Storytelling is used frequently in marketing and branding to appear more relatable and engage customers to become more invested in what you are providing. However when it comes to presentations, it’s hard to have the same passion […]

Uganda 2022 – Getting Back in the Saddle

Having supported Mpondwe Lhubiriha Secondary School for the past six years with capital projects, supplies and scholarships, the Ideba team and friends were looking forward to a large construction project in Summer, 2020 – building dormitories for 120 students. Having poured nearly 600 hours into planning the trip for 40 people from the US, Canada […]