Tis the season for lights, trees, gifts, and decorations. With the constant reminders of Starbucks holiday drinks and store sales, it’s easy to forget about giving back. I don’t know about you, but with 2 little kiddos, my house has turned into Toys R Us. Family members simply can’t help themselves when buying yet MORE […]
It is Thanksgiving week, but I promise I won’t talk turkey to you. On the radio, I’ve heard more and more people calling in to discuss the “unpopular opinion” of disliking turkey at Thanksgiving dinner, so I figured I’d play it safe and talk pizza with you! This “Beat the Clock” special at Lettopalena’s, one […]
Holiday Planning With the 2023 holidays just around the corner, it’s time to start thinking about your wardrobe. Are you going to refresh your style for Family and Friendsgiving? Will you be sporting the coolest threads at upcoming Winter Holiday parties? Well, wait before you head to the mall and think for a moment! If […]
Last week, the Ideba team met in Palo Alto to have dinner with (surprise guest!) Oscar Munoz. It was so interesting to hear the former United Airlines CEO speak about how he turned around the airline through a somewhat surprising strategy: listening to United bag handlers, reservation agents, flight attendants, and other staff, learning about […]
A Washington Post article recently highlighted the work of a research professor of psychology and neuroscience at Boston College. He studies the “dwindling of independent activity and play afforded to children over the past half-century, and the accelerating rise in mental health disorders and suicides among youth during that same period.” This, in turn, reminded […]
Want to know the difference between branding and marketing? Branding is about making people feel something while marketing is about making people do something. Branding is the activation of your brand strategy. It connects emotionally with people’s hearts, and good design experiences can turn clients into fans. Marketing is all about making sure that people […]
Today is my one-year anniversary of working at Ideba. Reflecting on this past year, one striking lesson stands out: the art of balancing distractions – work-related or otherwise – to produce high-quality work and deliver even higher-quality presentations that leave your audience (clients) wanting more. At this very moment, I am working on two laptops […]
Later this month, I’m heading to Bar Harbor, Maine. This trip is going to be particularly memorable, as it’s the one state that I’ve yet to visit. Looking back on the other 49 states visited, here are some personal observations from my travels – a combination of business and leisure trips: Friendliest state Alabama Warm […]
In the modern business landscape, where differentiation is paramount, companies are in relentless pursuit of an elusive edge. Enter technology. A tool, once seen merely as a facilitator, has now emerged as a game-changer in sculpting unparalleled customer experiences. However, amidst this digital renaissance, one must not lose sight of the quintessential human touch. Automation, […]
